{"id":84274,"date":"2005-12-02T06:00:00","date_gmt":"2005-12-02T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arc-warszawa-ze-srebrem\/"},"modified":"2005-12-02T06:00:00","modified_gmt":"2005-12-02T05:00:00","slug":"arc-warszawa-ze-srebrem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/arc-warszawa-ze-srebrem.html","title":{"rendered":"Arc Warszawa ze srebrem"},"content":{"rendered":"<p><P>website za projekt Levi&#8217;s with Anti-Form.<\/P><br \/>\n<P>Nagrodzona kampania mia\u0142a na celu promocj\u0119 jeans\u00f3w Levi&#8217;s with Anti-Form. Pomys\u0142 opiera\u0142 si\u0119 na wykorzystaniu wyobra\u017ani internaut\u00f3w, kt\u00f3rzy mieli pom\u00f3c wykreowanej przez nas postaci Adama i stworzy\u0107 dla niej wyj\u0105tkow\u0105, antyformow\u0105 kreacj\u0119 z dost\u0119pnych na stronie zestaw\u00f3w. W ten spos\u00f3b uda\u0142o si\u0119 przekaza\u0107 cechy i zalety produktu oraz zwi\u0119kszy\u0107 jego \u015bwiadomo\u015b\u0107 w grupie docelowej. <\/P><br \/>\n<P>Konkurs by\u0142 wspierany kampani\u0105 bannerow\u0105 w jednym z najwi\u0119kszych polskich portali onet.pl oraz w portalu m\u0142odzie\u017cowym Tenbit.pl. Do wybranej grupy zosta\u0142 r\u00f3wnie\u017c rozes\u0142any mailing. Jako temat mailingu wykorzystany zosta\u0142 zwrot &#8222;Pom\u00f3\u017c Adamowi&#8221;, opieraj\u0105cy si\u0119 na schemacie otwierania i przekazywania maili o takim tytule. Konkurs cieszy\u0142 si\u0119 bardzo du\u017cym zainteresowaniem i po 2 tygodniach wzi\u0119\u0142o w nim udzia\u0142 ponad 6000 os\u00f3b. <\/P><br \/>\n<P>To nie jedyne wyr\u00f3\u017cnienie, jakie otrzyma\u0142a Arc Warszawa za Levi&#8217;s with Anti-Form. Kampania zosta\u0142a r\u00f3wnie\u017c nagrodzona Br\u0105zowym Lwem w Cannes oraz znalaz\u0142a si\u0119 na shortli\u015bcie festiwalu Golden Drum w Portoro\u017c. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Arc Warszawa, sp\u00f3\u0142ka nale\u017c\u0105ca do grupy Leo Burnett, zosta\u0142a wyr\u00f3\u017cniona srebrn\u0105 nagrod\u0105 na Festiwalu Epica d&#8217;Or w kategorii&#8230;","protected":false},"author":1,"featured_media":84275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-84274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/84274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=84274"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/84274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/84275"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=84274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=84274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=84274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}