{"id":83924,"date":"2005-12-09T06:00:00","date_gmt":"2005-12-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/studio-dn-dla-scandinavian-tobacco\/"},"modified":"2005-12-09T06:00:00","modified_gmt":"2005-12-09T05:00:00","slug":"studio-dn-dla-scandinavian-tobacco","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/studio-dn-dla-scandinavian-tobacco.html","title":{"rendered":"Studio DN dla Scandinavian Tobacco"},"content":{"rendered":"<p><P>W trakcie projektowania najwa\u017cniejszym zadaniem by\u0142o znalezienie odpowiedniego niebieskiego odcienia, tak aby najlepiej oddawa\u0142 lekko\u015b\u0107 smaku produktu. Nale\u017ca\u0142o r\u00f3wnie\u017c zaproponowa\u0107 takie rozwi\u0105zania graficzne, kt\u00f3re w subtelny spos\u00f3b przeka\u017c\u0105 informacj\u0119, \u017ce s\u0105 to papierosy segmentu &#8222;superlight&#8221;, itp.<\/P><br \/>\n<P>Podczas przeprowadzanych bada\u0144 konsumenckich przed wprowadzeniem marki Slim Camelia, a\u017c 98% respondentek oceni\u0142o opakowania jako atrakcyjne, a blisko 80% zadeklarowa\u0142o ch\u0119\u0107 zakupu (badanie przeprowadzone w\u015br\u00f3d aktywnych konsumentek marek konkurencyjnych).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Studio DN Design Group opracowa\u0142o dla Scandinavian Tobacco opakowanie marki papieros\u00f3w Slim Camelia Blue Smooth Taste.","protected":false},"author":1,"featured_media":83925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-83924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/83924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=83924"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/83924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/83925"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=83924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=83924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=83924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}