{"id":8340,"date":"2012-02-16T17:30:02","date_gmt":"2012-02-16T16:30:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fruciaki-debiutuja-w-kampanii-hand-made\/"},"modified":"2012-02-16T17:30:02","modified_gmt":"2012-02-16T16:30:02","slug":"fruciaki-debiutuja-w-kampanii-hand-made","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fruciaki-debiutuja-w-kampanii-hand-made.html","title":{"rendered":"Fruciaki debiutuj\u0105 w kampanii Hand Made"},"content":{"rendered":"<p>Kampania przebiega pod has\u0142em &#8222;Fruciaki lec\u0105 na owoce&#8221; i obejmuje dzia\u0142ania w obr\u0119bie komunikacji 360 stopni &#8211; ATL, BTL, social media, interactive, PR i mobile.<\/p>\n<p>W pierwszej ods\u0142onie kampanii ruszy\u0142y: strona internetowa <a href=\"http:\/\/www.fruciaki.pl\" target=\"_blank\" rel=\"noopener\">www.fruciaki.pl<\/a>, kampania TV emitowana w TVN, Polsacie, kana\u0142ach z oferty At Media Choice 30 i na Discovery oraz kampania online na popularnych serwisach dla m\u0142odzie\u017cy.<\/p>\n<p>Wa\u017cnym elementem kampanii jest komunikacja na facebookowym fanpage&#8217;u Fruciak&oacute;w.<\/p>\n<p>Ze strony agencji, do prowadzenia projektu zosta\u0142 powo\u0142any dedykowany zesp&oacute;\u0142: Jakub Szufnarowski i Marcin Janik (koordynacja), Tomek Piz\u0142o, Piotr Stawowiak, \u0141ukasz Wi\u015bniewski i Wojciech Zalot (kreacja) oraz Kuba Przyborowski (produkcja).  Za koordynacj\u0119 projektu ze strony Klienta odpowiadaj\u0105: Stephan Kaczmarek (brand manager), Sebastian Witkowski (marketing manager) i Andrzej Zalewski (dyrektor marketingu).<\/p>\n<p>Fruciaki to kolejny brand Bakomy w portfolio Hand Made. Agencja prowadzi obecnie dzia\u0142ania komunikacyjne dla marki Baku\u015b.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Hand Made i interaktywna Hand Made Flow rozpocz\u0119\u0142y realizacj\u0119 kampanii wprowadzaj\u0105c na rynek nowy produkt Bakomy &#8211; Fruciaki do picia.","protected":false},"author":1,"featured_media":8341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1184,397,1391],"class_list":{"0":"post-8340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bakoma","9":"tag-hand-made","10":"tag-hand-made-flow","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8340"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8341"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}