{"id":83064,"date":"2005-12-28T06:00:00","date_gmt":"2005-12-28T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/insignia-o-lojalnosci\/"},"modified":"2015-01-20T09:14:43","modified_gmt":"2015-01-20T09:14:43","slug":"insignia-o-lojalnosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/insignia-o-lojalnosci.html","title":{"rendered":"Insignia o lojalno\u015bci"},"content":{"rendered":"

Minolta Business Solutions Europe.<\/p>\n

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Kreacja programu zosta\u0142a wybrana jako najciekawsza oferta marketingowa. Program Magicolor Club oparty jest na fabule wirtualnego kasyna. Insignia w koncepcji programu wykorzysta\u0142a sk\u0142onno\u015b\u0107 Rosjan do hazardu. Zar\u00f3wno badania jak i liczne kasyna znajduj\u0105ce si\u0119 na terenie Moskwy stanowi\u0105 potwierdzenie trybu \u017cycia narodu rosyjskiego.<\/p>\n

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Program Magicolor Club zosta\u0142 skierowany na rynek wschodniej Europy i zasi\u0119giem obejmuje ca\u0142e terytorium Federacji Rosyjskiej, licz\u0105ce ponad 17 mln km2 powierzchni.<\/p>\n

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Na potrzeby programu wykonano 4 strony internetowe. Pierwsza z nich, dost\u0119pna pod adresem www.magicolorclub.ru<\/a> przypomina wirtualne kasyno, w kt\u00f3rym po dokonaniu sprzeda\u017cy drukarki mo\u017cna zagra\u0107: w ko\u0142o fortuny, jednor\u0119kiego bandyt\u0119, ko\u015bci czy rosyjska ruletk\u0119. Kolejne strony zosta\u0142y wykonane dla poszczeg\u00f3lnych grup zarz\u0105dzaj\u0105cych.<\/p>\n

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Celem programu jest zwi\u0119kszenie lojalno\u015bci wobec marki poprzez nasilenie cz\u0119stotliwo\u015bci kontaktu z ni\u0105. Dodatkowo program spe\u0142nia funkcj\u0119 narz\u0119dzia motywuj\u0105cego sprzedawc\u00f3w do intensyfikacji ko\u0144cowej sprzeda\u017cy drukarek.<\/p>\n","protected":false},"excerpt":{"rendered":"Insignia wykona\u0142a program lojalno\u015bciowy "Magicolor Club" dla \u015bwiatowego koncernu i lidera rynku drukarek Konica…","protected":false},"author":1,"featured_media":83065,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[198,2917],"class_list":{"0":"post-83064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-insignia","9":"tag-konica-minolta","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/83064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=83064"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/83064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/83065"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=83064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=83064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=83064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}