{"id":8294,"date":"2012-02-17T15:59:01","date_gmt":"2012-02-17T14:59:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spot-platige-image-w-kampanii-banku-millenium-wideo\/"},"modified":"2012-02-17T15:59:01","modified_gmt":"2012-02-17T14:59:01","slug":"spot-platige-image-w-kampanii-banku-millenium-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spot-platige-image-w-kampanii-banku-millenium-wideo.html","title":{"rendered":"Spot Platige Image w kampanii Banku Millenium (wideo)"},"content":{"rendered":"<p>Kampania jest kontynuacj\u0105 wypracowanego w 2011 roku formatu. W ramach projektu powsta\u0142 spot telewizyjny, kt&oacute;rego bohaterami s\u0105: znanej z jesiennej kampanii Dobrego Konta &#8211; ptaszek, ale tak\u017ce kr&oacute;lik i skunks w postaci zespo\u0142u rockowego.<\/p>\n<p>Kreacji spotu towarzyszy cover utworu Lady Pank &#8222;Mniej ni\u017c zero&#8221;. Refren hitu rado\u015bnie \u015bpiewaj\u0105 zwierzaki, komunikuj\u0105c jeden z wa\u017cniejszych atrybut&oacute;w produktu, jakim jest zero op\u0142at za podstawowe czynno\u015bci przy prowadzeniu Dobrego Konta: brak op\u0142at za prowadzenie konta, kart\u0119, przelewy internetowe oraz wyp\u0142aty ze wszystkich  bankomat&oacute;w w Polsce. <\/p>\n<p>Spot zosta\u0142 wyre\u017cyserowany przez Sebastiana Pa\u0144czyka, animacj\u0119 przygotowa\u0142o studio Platige Image.<\/p>\n<p>Kampania telewizyjna b\u0119dzie wspierana tak\u017ce dzia\u0142aniami ATL (w prasie) oraz BTL (w oddzia\u0142ach banku).<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania Dobrego Konta, osadzona w ramach nowej strategii komunikacji przygotowanej przez Change Integrated.","protected":false},"author":1,"featured_media":8295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3946],"class_list":{"0":"post-8294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bank-millennium","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8294"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8295"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}