{"id":82859,"date":"2006-01-03T06:00:00","date_gmt":"2006-01-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-zdrabnia-w-sieciuni-arbomedia\/"},"modified":"2006-01-03T06:00:00","modified_gmt":"2006-01-03T05:00:00","slug":"heyah-zdrabnia-w-sieciuni-arbomedia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heyah-zdrabnia-w-sieciuni-arbomedia.html","title":{"rendered":"Heyah zdrabnia w sieciuni ARBOmedia"},"content":{"rendered":"<p><P>hip-hop.pl, pora.pl, mp4.com.pl oraz pcarena.pl jest niecodzienna, gdy\u017c na potrzeby wiod\u0105cego motywu Heyah &#8222;zdrabniamy&#8221;, zmieniony zosta\u0142 content stron WWW.&nbsp;&nbsp; <\/P><br \/>\n<P>Opr\u00f3cz zmiany wygl\u0105du i zawarto\u015bci witryn, umieszczono na nich Rectangle FX ze streamingiem video zakodowanym we flashu, dzi\u0119ki czemu 30 sekundowy spot reklamowy znany z telewizji pojawia si\u0119 na stronach g\u0142\u00f3wnych poszczeg\u00f3lnych serwis\u00f3w. U\u017cytkownik mo\u017ce przewin\u0105\u0107 i zatrzyma\u0107 film w dowolnym momencie, a tak\u017ce zapisa\u0107 go na swoim dysku. Statystyki adserwerowe pokazuj\u0105, \u017ce ta ostatnia opcja cieszy si\u0119 du\u017cym powodzeniem w\u015br\u00f3d internaut\u00f3w.<\/P><br \/>\n<P>R\u00f3wnolegle z akcj\u0105 specjaln\u0105 prowadzona jest ods\u0142onowa cz\u0119\u015b\u0107 &#8222;Heyah \u015bwi\u0119ta&#8221;. Wykorzystano tu standardowe formy reklamowe, jak Top-Layer z billboardem.<\/P><br \/>\n<P>Nad kreacj\u0105 czuwa agencja interaktywna Engine. Internetow\u0105 cz\u0119\u015b\u0107 kampanii planuje dom mediowy OMD Digital, za jej obs\u0142ug\u0119 odpowiada ARBOmedia Polska.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dobiega ko\u0144ca rozpocz\u0119ta 1 grudnia 2005 internetowa kampania &quot;Heyah \u015bwi\u0119ta&quot;. Akcja prowadzona na serwisach&#8230;","protected":false},"author":1,"featured_media":82860,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82859"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82860"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}