{"id":82674,"date":"2006-01-06T06:00:00","date_gmt":"2006-01-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szukasz-sushi-przy-szosie\/"},"modified":"2006-01-06T06:00:00","modified_gmt":"2006-01-06T05:00:00","slug":"szukasz-sushi-przy-szosie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/szukasz-sushi-przy-szosie.html","title":{"rendered":"Szukasz sushi przy szosie?"},"content":{"rendered":"

Kampania etapami b\u0119dzie obejmowa\u0142a kolejne grupy medi\u00f3w: pras\u0119 og\u00f3lnopolsk\u0105, lokaln\u0105 i bran\u017cow\u0105, outdoor, internet oraz lokalne stacje radiowe. <\/P>
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Celem kampanii jest poinformowanie, \u017ce Polskie Ksi\u0105\u017cki Telefoniczne to nowoczesne medium, kt\u00f3re dzi\u0119ki najlepszym wyszukiwarkom umo\u017cliwia precyzyjne odnalezienie firm i us\u0142ug, tak\u017ce na podstawie wymagaj\u0105cych kryteri\u00f3w wyszukiwania.<\/P>
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Koncepcja jest oparta na wykorzystaniu wymy\u015blonych dla cel\u00f3w kampanii adres\u00f3w internetowych, na przyk\u0142ad www.szukaszsushiprzyszosie.pl<\/A>. Wszystkie adresy wykorzystane w kampanii przekierowuj\u0105 u\u017cytkownika internetu na stron\u0119 Polskich Ksi\u0105\u017cek Telefonicznych, zawieraj\u0105c\u0105 adekwatny wynik wyszukiwania w bazie adresowej pkt.pl. Has\u0142o spot\u00f3w radiowych to „PKT -– dobrze trafi\u0142e\u015b”.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa Polskich Ksi\u0105\u017cek Telefonicznych, opracowana kreatywnie przez Demo Effective Launching.","protected":false},"author":1,"featured_media":82675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82674"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82675"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}