{"id":82620,"date":"2006-01-09T06:00:00","date_gmt":"2006-01-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/leo-burnett-o-wyprzedazy-w-ikea\/"},"modified":"2006-01-09T06:00:00","modified_gmt":"2006-01-09T05:00:00","slug":"leo-burnett-o-wyprzedazy-w-ikea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/leo-burnett-o-wyprzedazy-w-ikea.html","title":{"rendered":"Leo Burnett o wyprzeda\u017cy w Ikea"},"content":{"rendered":"<p><P>rozpoczyna si\u0119 zwykle zaraz po \u015bwi\u0119tach i trwa do ko\u0144ca stycznia. <\/P><br \/>\n<P>Celem dzia\u0142a\u0144 reklamowych jest wzrost \u015bwiadomo\u015bci marki, a tak\u017ce dotarcie do konsument\u00f3w z komunikatem, \u017ce warto by\u0107 pierwszym, b\u0105d\u017a jednym z pierwszych na wyprzeda\u017cy i skorzysta\u0107 z najatrakcyjniejszej oferty. <\/P><br \/>\n<P>&#8211; Strategia obj\u0119ta przez Ikea ma na celu \u015bci\u0105gni\u0119cie do sklep\u00f3w potencjalnych klient\u00f3w, zanim trafi\u0105 do sklep\u00f3w konkurencji &#8211; czytamy w komunikacjie agencji.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ikea wraz z agencj\u0105 Leo Burnett przygotowa\u0142a spot telewizyjny reklamuj\u0105cy zimow\u0105 wyprzeda\u017c. Wielka Zimowa Wyprzeda\u017c&#8230;","protected":false},"author":1,"featured_media":82621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82620"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82621"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}