{"id":82602,"date":"2006-01-09T06:00:00","date_gmt":"2006-01-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/okocim-tym-razem-nie-dla-kogutow\/"},"modified":"2006-01-09T06:00:00","modified_gmt":"2006-01-09T05:00:00","slug":"okocim-tym-razem-nie-dla-kogutow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/okocim-tym-razem-nie-dla-kogutow.html","title":{"rendered":"Okocim tym razem nie dla kogut\u00f3w"},"content":{"rendered":"<p><P>Tym razem w telewizyjnym spocie, dw\u00f3m znanym ju\u017c or\u0142om towarzyszy kogut, kt\u00f3ry po wypiciu piwa zaczyna pia\u0107 w \u015brodku nocy (w poprzednim filmie by\u0142 to stru\u015b, kt\u00f3ry schowa\u0142 g\u0142ow\u0119 w piasek). Pomys\u0142 kreatywny, kt\u00f3ry opracowa\u0142a i zrealizowa\u0142a agencja Saatchi &amp; Saatchi, ma s\u0142u\u017cy\u0107 prze\u0142amaniu konwencji reklam piwa mocnego, kt\u00f3rych bohaterami do tej pory byli zwykle prawdziwi m\u0119\u017cczy\u017ani.<\/P><br \/>\n<P>Przekaz reklamowy, podobnie jak w przypadku poprzedniego filmu, jest skierowany do m\u0119\u017cczyzn w wieku 25 i wi\u0119cej lat, mieszkaj\u0105cych w du\u017cych miastach, ze \u015brednimi dochodami. <\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w w kampanii zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona kampanii piwa Okocim Mocne &quot;Tylko dla or\u0142\u00f3w&quot;, przygotowana przez Saatchi &amp; Saatchi na zlecenie Carlsberg Polska.","protected":false},"author":1,"featured_media":82603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-82602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82602"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82603"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}