{"id":82534,"date":"2006-01-10T06:00:00","date_gmt":"2006-01-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/impulsowa-kampania-cyfry\/"},"modified":"2006-01-10T06:00:00","modified_gmt":"2006-01-10T05:00:00","slug":"impulsowa-kampania-cyfry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/impulsowa-kampania-cyfry.html","title":{"rendered":"Impulsowa kampania Cyfry+"},"content":{"rendered":"<p><P>&#8211; potencjalny klient ma natychmiast po obejrzeniu spotu lub przeczytaniu og\u0142oszenia prasowego zadzwoni\u0107 pod podany w materia\u0142ach reklamowych numer telefonu, kt\u00f3ry jest g\u0142\u00f3wnym elementem przekazu.<\/P><br \/>\n<P>Styl kampanii jest typowy dla komunikacji typu DRA (Direct Response Advertising), charakteryzuje si\u0119 prostot\u0105 formy i przekazu. Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety i m\u0119\u017cczy\u017ani w wieku 25-49 lat, z przynajmniej \u015brednim wykszta\u0142ceniem, o zarobkach powy\u017cej 2 tys. z\u0142 na rodzin\u0119.<\/P><br \/>\n<P>Kampania potrwa do 13 stycznia i obejmie telewizj\u0119 TVP1, TVP2, TVP3, TVN, TVN24, TVN7, Tele5, TV Puls oraz pras\u0119 &#8211; tv-guide&#8217;y i pras\u0119 codzienn\u0105. <\/P><br \/>\n<P>Planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 dom Media Planning Group.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a dla Cyfry+ kampani\u0119 informuj\u0105c\u0105 o promocji nakierowan\u0105 na wywo\u0142anie reakcji impulsowej&#8230;","protected":false},"author":1,"featured_media":82535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82534"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82535"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}