{"id":82520,"date":"2006-01-10T06:00:00","date_gmt":"2006-01-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-i-wejscie-smoczka\/"},"modified":"2006-01-10T06:00:00","modified_gmt":"2006-01-10T05:00:00","slug":"heyah-i-wejscie-smoczka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heyah-i-wejscie-smoczka.html","title":{"rendered":"Heyah i wej\u015bcie smoczka"},"content":{"rendered":"<p><P>stawce za po\u0142\u0105czenia poza sie\u0107.<\/P><br \/>\n<P>Widzowie og\u00f3lnopolskich stacji telewizyjnych (TVP, Polsat, TVN, TV4, TVN7) mog\u0105 ju\u017c obejrze\u0107 nowy, 30-sekundowy film reklamowy zatytu\u0142owany &#8222;Wej\u015bcie smoczka&#8221;, kt\u00f3ry tematyk\u0105 i stylem nawi\u0105zuje do pierwszego spotu. <\/P><br \/>\n<P>Na du\u017cym ekranie ten sam obraz obejrz\u0105 go\u015bcie kin wielosalowych. Outdoor r\u00f3wnie\u017c zyska\u0142 nowy layout, na kt\u00f3rym mo\u017cna rozpozna\u0107 jednego z bohater\u00f3w nowego spotu reklamowego. W mediach drukowanych now\u0105 kreacj\u0119 mo\u017cna zobaczy\u0107 w tytu\u0142ach skierowanych do m\u0142odego odbiorcy. Na li\u015bcie znalaz\u0142y si\u0119 tygodniki, magazyny m\u0142odzie\u017cowe, motoryzacyjne, hobbystyczne i lifestylowe. <\/P><br \/>\n<P>Og\u00f3lnopolskiej kampanii towarzyszy tak\u017ce aktywno\u015b\u0107 w Internecie g\u0142\u00f3wnie na serwisach popularnych w\u015br\u00f3d m\u0142odzie\u017cy &#8211; witryny po\u015bwi\u0119cone tematyce telefonii kom\u00f3rkowej, lifestylowej oraz na komunikatorach. <\/P><br \/>\n<P>Kampania &#8222;Zdrabniamy&#8221; obj\u0119\u0142a wszystkie media: pras\u0119, outdoor, radio, telewizj\u0119, Internet. <\/P><br \/>\n<P>Kreacj\u0105 kampanii zaj\u0119\u0142a si\u0119 agencja G7, kreacj\u0105 internetow\u0105 agencja Engine, planowaniem i zakupem medi\u00f3w Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku stycznia ruszy\u0142a druga ods\u0142ona kampanii Heyah &quot;Zdrabniamy&quot;. Kampania prezentuje ofert\u0119 marki, informuj\u0105c o nowej&#8230;","protected":false},"author":1,"featured_media":82521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82520"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82521"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}