{"id":82502,"date":"2006-01-10T10:00:51","date_gmt":"2006-01-10T09:00:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-dla-cyfry\/"},"modified":"2006-01-10T10:00:51","modified_gmt":"2006-01-10T09:00:51","slug":"euro-rscg-warsaw-dla-cyfry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-dla-cyfry.html","title":{"rendered":"Euro RSCG Warsaw dla Cyfry+"},"content":{"rendered":"<p>Styl kampanii jest typowy dla komunikacji typu DRA (Direct Response Advertising), charakteryzuje si\u0119 prostot\u0105 formy i przekazu, jednak materia\u0142y reklamowe zosta\u0142y przygotowane z w\u0142a\u015bciw\u0105 dla CYFRY+ wysok\u0105 jako\u015bci\u0105 oraz dba\u0142o\u015bci\u0105 o szczeg\u00f3\u0142y. Grup\u0105 docelow\u0105 kampanii s\u0105 kobiety i m\u0119\u017cczy\u017ani w wieku 25-49 lat, z przynajmniej \u015brednim wykszta\u0142ceniem, o zarobkach powy\u017cej 2.000 z\u0142 na rodzin\u0119.<\/p>\n<p>Kampania potrwa od 9-13.01.2006 r. i obejmie telewizj\u0119 TVP1, TVP2, TVP3, TVN, TVN24, TVN7, Tele5, TV Puls oraz pras\u0119 &#8211; tv-guidy i pras\u0119 codzienn\u0105. Planowaniem medi\u00f3w zaj\u0105\u0142 si\u0119 Mediaplanning Group dopasowuj\u0105 je do zasad planowania kampanii typu DRA.  <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja przygotowa\u0142a kampani\u0119 informuj\u0105c\u0105 o wyj\u0105tkowej promocji nakierowan\u0105 na wywo\u0142anie reakcji impulsowej: potencjalny klient ma natychmiast po obejrzeniu spotu lub przeczytaniu og\u0142oszenia prasowego zadzwoni\u0107 pod podany w materia\u0142ach reklamowych numer telefonu, kt\u00f3ry jest g\u0142\u00f3wnym elementem przekazu. Tym razem Cyfra+ nie podaje szczeg\u00f3\u0142\u00f3w promocji ani nie prezentuje bogatej oferty programowej.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82502"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82502\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}