{"id":82369,"date":"2006-01-12T06:00:00","date_gmt":"2006-01-12T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zentropy-i-universal-interactive-lacza-sily\/"},"modified":"2006-01-12T06:00:00","modified_gmt":"2006-01-12T05:00:00","slug":"zentropy-i-universal-interactive-lacza-sily","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zentropy-i-universal-interactive-lacza-sily.html","title":{"rendered":"Zentropy i Universal Interactive \u0142\u0105cz\u0105 si\u0142y"},"content":{"rendered":"<p><P>&#8211; Zentropy Universal McCann (ZUI). <\/P><br \/>\n<P>&#8211; Departament internetowy ZUI wykorzystuje narz\u0119dzia umo\u017cliwiaj\u0105ce pe\u0142ne poznanie konsumenta i produktu (badania TGI, UM&nbsp;&#8211; InTuition, Zen:Opinion), analiz\u0119 medi\u00f3w pod k\u0105tem grupy celowej (PBI, Nettrack) oraz tworzenia bazy wiedzy na podstawie zmierzonych efekt\u00f3w realizowanych dzia\u0142a\u0144 (Ad Serwer&nbsp;&#8211; Gemius DirectEffect +) &#8211; wyja\u015bniaj\u0105 przedstawiciele agencji.<\/P><br \/>\n<P>&#8211; Zentropy Universal Interactive postawi\u0142 na efektywno\u015b\u0107 i innowacyjno\u015b\u0107 prowadzonych kampanii. W dobie, gdy reklama musi silniej anga\u017cowa\u0107 konsument\u00f3w, a nat\u0142ok informacji w mediach os\u0142abia zdolno\u015b\u0107 percepcji przeci\u0119tnego odbiorcy, klienci potrzebuj\u0105 reklam dopasowanych do preferencji konsumenta i &#8222;szytej na miar\u0119&#8221; strategii mediowej&nbsp;&#8211; m\u00f3wi Marcin Gaworski, New Media Director w Zentropy.&nbsp; <\/P><br \/>\n<P>Ze strony Zentropy Partners piecz\u0119 nad planowaniem strategicznym i rozwojem merytorycznym dzia\u0142u obj\u0105\u0142 Tomasz Pi\u0105tkowski. Z ramienia Universal McCann zespo\u0142em w sk\u0142adzie Klaudia Janowska i Andrzej Lewaszkiewicz kieruje Tomasz Nizio\u0142ek odpowiedzialny m.in. za negocjacje z dostawcami. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna Zentropy Partners i dom mediowy Universal McCann po\u0142\u0105czy\u0142y si\u0142y, tworz\u0105c wsp\u00f3lnie departament internetowy&#8230;","protected":false},"author":1,"featured_media":82370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82369"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82370"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}