{"id":8232,"date":"2012-02-20T18:13:53","date_gmt":"2012-02-20T17:13:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jerzy-dudek-promuje-castrol-edge-wideo\/"},"modified":"2012-02-20T18:13:53","modified_gmt":"2012-02-20T17:13:53","slug":"jerzy-dudek-promuje-castrol-edge-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jerzy-dudek-promuje-castrol-edge-wideo.html","title":{"rendered":"Jerzy Dudek promuje Castrol Edge (wideo)"},"content":{"rendered":"<p>8 sekundowe bilbordy pojawi\u0105 si\u0119 na antenie Telewizji Polskiej, przy programie &#8222;Droga do Euro&#8221;, kt&oacute;rego Castrol jest sponsorem.<\/p>\n<p>Na ca\u0142o\u015b\u0107 kampanii sk\u0142adaj\u0105 si\u0119 cztery osobne spoty. W ka\u017cdym z nich mo\u017cna zobaczy\u0107, jak zawodnik radzi sobie w sytuacji meczowej podczas obrony i konfrontacji, wykorzystuj\u0105c cia\u0142o i zmys\u0142y. Do produkcji zdj\u0119\u0107 wykorzystano kamer\u0119 Phantom Gold, dzi\u0119ki kt&oacute;rej mo\u017cna by\u0142o nakr\u0119ci\u0107 bliskie uj\u0119cia i zaprezentowa\u0107 studium postaci.<\/p>\n<p>Kampania b\u0119dzie wspierana od marca przez reklam\u0119 prasow\u0105, a od czerwca tak\u017ce przez akcj\u0119 outdoorow\u0105. R&oacute;wnolegle b\u0119dzie trwa\u0107 promocja konsumencka, w kt&oacute;rej do wygrania b\u0119d\u0105 bilety na mecze Euro 2012.<\/p>\n<p>Za kreacj\u0119 i produkcj\u0119 reklamy by\u0142a odpowiedzialna Gruppa 66 Ogilvy. Za planowanie i zakup medi&oacute;w odpowiada\u0142y agencja Havas Sports &amp; Entertainment oraz dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"20 lutego rozpocz\u0119\u0142a si\u0119 emisja nowych spot&oacute;w sponsorskich promuj\u0105cych Castrol Edge.","protected":false},"author":1,"featured_media":8233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,74,200],"class_list":{"0":"post-8232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-havas","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8232"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8233"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}