{"id":82069,"date":"2006-01-18T01:21:43","date_gmt":"2006-01-18T00:21:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawie-robi-wielka-roznice\/"},"modified":"2006-01-18T01:21:43","modified_gmt":"2006-01-18T00:21:43","slug":"prawie-robi-wielka-roznice","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prawie-robi-wielka-roznice.html","title":{"rendered":"Prawie&#8230; robi wielk\u0105 r\u00f3\u017cnic\u0119."},"content":{"rendered":"<p>Dwa nowe spoty reklamowe mia\u0142y swoja premier\u0119<br \/>\nw najlepszym czasie antenowym. Kampania emitowana b\u0119dzie w stacjach &#8211; TVP, Polsat, Polsat Sport, TVN,  TVN 24 ,TVN Turbo, Discovery, National Geographic. <\/p>\n<p>&#8222;Jeste\u015bmy zadowoleni z dotychczasowych efekt\u00f3w kampanii reklamowej &#8222;Prawie jak&#8221;. Chcieli\u015bmy j\u0105 od\u015bwie\u017cy\u0107 w oczach odbiorc\u00f3w, st\u0105d pojawienie si\u0119 kolejnych, nowych spot\u00f3w. Dobrym przyk\u0142adem pozytywnego przyj\u0119cia spot\u00f3w jest wykorzystywanie, w r\u00f3\u017cnych kontekstach, zwrotu &#8222;prawie jak&#8221; w j\u0119zyku potocznym odbiorc\u00f3w reklamy&#8221; &#8211; m\u00f3wi Krzysztof Rut, dyrektor do spraw korporacyjnych Grupy \u017bywiec S.A.<\/p>\n<p>Spoty telewizyjne zrealizowane na potrzeby kampanii &#8222;Prawie jak&#8221; bazuj\u0105 na emocjach<br \/>\ni poczuciu humoru telewidz\u00f3w. Por\u00f3wnania telefonu na korbk\u0119 z telefonem GSM, magnetofonu szpulowego ze sprz\u0119tem hifi, czy przestarza\u0142ego komputera do nowoczesnego peceta pokazuj\u0105 r\u00f3\u017cnic\u0119 pomi\u0119dzy jako\u015bci\u0105, a jej namiastk\u0105. <\/p>\n<p>Za stron\u0119 kreatywn\u0105 kampanii odpowiada agencja Just, za zakup i planowanie medi\u00f3w &#8211; dom mediowy Zenithmedia. <\/p>\n","protected":false},"excerpt":{"rendered":"17 stycznia ruszy\u0142a druga edycja kampanii reklamowej &#8222;Prawie jak&#8221; promuj\u0105ca mark\u0119 piwa \u017bywiec.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82069"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82069\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}