{"id":82032,"date":"2006-01-18T06:00:00","date_gmt":"2006-01-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawie-robi-roznice-zywiec-robi-kampanie\/"},"modified":"2006-01-18T06:00:00","modified_gmt":"2006-01-18T05:00:00","slug":"prawie-robi-roznice-zywiec-robi-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prawie-robi-roznice-zywiec-robi-kampanie.html","title":{"rendered":"Prawie robi r\u00f3\u017cnic\u0119. \u017bywiec robi kampani\u0119"},"content":{"rendered":"<p>Kampania emitowana b\u0119dzie w stacjach&nbsp;&#8211; TVP, Polsat, Polsat Sport, TVN,&nbsp; TVN 24 ,TVN Turbo, Discovery, National Geographic. <BR><BR>&#8211; Jeste\u015bmy zadowoleni z dotychczasowych efekt\u00f3w kampanii reklamowej &#8222;Prawie jak&#8221;. Chcieli\u015bmy j\u0105 od\u015bwie\u017cy\u0107 w oczach odbiorc\u00f3w, st\u0105d pojawienie si\u0119 kolejnych, nowych spot\u00f3w &#8211; m\u00f3wi Krzysztof Rut, dyrektor do spraw korporacyjnych Grupy \u017bywiec S.A.<BR><BR>Spoty telewizyjne zrealizowane na potrzeby kampanii bazuj\u0105 na poczuciu humoru telewidz\u00f3w. Por\u00f3wnanie chocia\u017cby telefonu na korbk\u0119 z telefonem GSM ma pokaza\u0107 r\u00f3\u017cnic\u0105 pomi\u0119dzy jako\u015bci\u0105 a jej brakiem.<BR><BR>Za stron\u0119 kreatywn\u0105 kampanii odpowiada agencja Just, za zakup i planowanie medi\u00f3w&nbsp;&#8211; dom mediowy Zenithmedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Wczoraj ruszy\u0142a druga edycja kampanii reklamowej &quot;Prawie jak&quot; promuj\u0105ca mark\u0119 piwa \u017bywiec.","protected":false},"author":1,"featured_media":82033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-82032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=82032"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/82032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/82033"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=82032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=82032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=82032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}