{"id":81884,"date":"2006-01-20T06:00:00","date_gmt":"2006-01-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spojrz-na-lecha-z-gory\/"},"modified":"2006-01-20T06:00:00","modified_gmt":"2006-01-20T05:00:00","slug":"spojrz-na-lecha-z-gory","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spojrz-na-lecha-z-gory.html","title":{"rendered":"Sp\u00f3jrz na Lecha z g\u00f3ry"},"content":{"rendered":"<p><P>Innowacyjny projekt wykonano dla najnowszej kampanii Lecha.<\/P><br \/>\n<P>Pojazdy z t\u0105 nietypow\u0105 reklam\u0105 b\u0119dzie mo\u017cna zobaczy\u0107 przez miesi\u0105c w centrum Warszawy i w Al. Jerozolimskich, gdzie znajduje si\u0119 wiele biurowc\u00f3w. Do kampanii mo\u017cna by\u0142o tylko wykorzysta\u0107 autobusy nie posiadaj\u0105ce wypuk\u0142o\u015bci na dachu. Reklama na dachu autobus\u00f3w skierowana jest przede wszystkim do pracownik\u00f3w wysokich biurowc\u00f3w i mieszka\u0144c\u00f3w wielopi\u0119trowych blok\u00f3w.<\/P><br \/>\n<P>Autobusy zosta\u0142y oklejone wg layoutu przygotowanego przez agencj\u0119 Publicis, a zaadaptowanego na potrzeby kampanii przez CAM Media. Zakupem medi\u00f3w zajmowa\u0142 si\u0119 dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma CAM Media poszerzy\u0142a ofert\u0119 reklamow\u0105 na autobusach i zrealizowa\u0142a pierwsz\u0105 w Polsce kampani\u0119 na dachach autobus\u00f3w.","protected":false},"author":1,"featured_media":81885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-81884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81884"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/81885"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}