{"id":8180,"date":"2012-02-24T16:09:00","date_gmt":"2012-02-24T15:09:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zycie-to-nie-facebook-jedna-z-najlepszych-kampanii-spolecznych-wideo\/"},"modified":"2012-02-24T16:09:00","modified_gmt":"2012-02-24T15:09:00","slug":"zycie-to-nie-facebook-jedna-z-najlepszych-kampanii-spolecznych-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zycie-to-nie-facebook-jedna-z-najlepszych-kampanii-spolecznych-wideo.html","title":{"rendered":"&#8222;\u017bycie to nie Facebook&#8221; jedn\u0105 z najlepszych kampanii spo\u0142ecznych (wideo)"},"content":{"rendered":"<p>W ramach kampanii u\u017cytkownicy Facebooka otrzymywali zaproszenie do znajomych od obcej, ale bardzo atrakcyjnej dziewczyny. Po zaakceptowaniu zaproszenia ogl\u0105dali film, kt&oacute;ry u\u015bwiadamia\u0142 ich o ryzyku zaka\u017cenia HIV przez kontakt seksualny z osob\u0105, o kt&oacute;rej nic si\u0119 nie wie.<\/p>\n<p>Film w ci\u0105gu 2 tygodni zosta\u0142 wy\u015bwietlony ponad 2 miliony razy, kampani\u0119 komentowa\u0142y najwa\u017cniejsze polskie telewizje oraz portale. Kampania wywo\u0142a\u0142a dyskusj\u0119 w 150 krajach.<\/p>\n<p>&#8211; Chcieli\u015bmy przenie\u015b\u0107 pewien schemat dzia\u0142ania z rzeczywisto\u015bci do internetu. W tym medium mogli\u015bmy zagra\u0107 na nosie i pokaza\u0107 jak pochopne decyzje skutkuj\u0105 w prawdziwym \u017cyciu. W mojej opinii kampania zadzia\u0142a\u0142a. W miesi\u0105cu kiedy by\u0142a prowadzona ilo\u015b\u0107 bada\u0144 na obecno\u015b\u0107 wirusa wzros\u0142a o 43% w stosunku do poprzedniego roku &#8211; m&oacute;wi Piotr Chrobot, dyrektor kreatywny Saatchi Digital.<\/p>\n<p>Organizatorem plebiscytu by\u0142 serwis&nbsp;<a rel=\"nofollow noopener\" href=\"http:\/\/www.kampaniespoleczne.pl\/\" target=\"_blank\">kampaniespoleczne.pl<\/a>.<\/p>\n<p><strong>+<\/strong><strong> <a rel=\"nofollow noopener\" href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,pck-nie-przyjmuj-zaproszenia-od-nieznajomych-wideo,40993,2,1,1.html\" target=\"_blank\">PCK: Nie przyjmuj zaproszenia od nieznajomych (wideo)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Kampania &#8222;\u017bycie to nie Facebook&#8221; zaj\u0119\u0142a II miejsce w g\u0142osowaniu na najlepsz\u0105 kampani\u0119 spo\u0142eczn\u0105 roku.","protected":false},"author":1,"featured_media":8181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179],"class_list":{"0":"post-8180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8180"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8181"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}