{"id":81768,"date":"2006-01-24T06:00:00","date_gmt":"2006-01-24T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/milion-od-katarzyny-cichopek\/"},"modified":"2006-01-24T06:00:00","modified_gmt":"2006-01-24T05:00:00","slug":"milion-od-katarzyny-cichopek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/milion-od-katarzyny-cichopek.html","title":{"rendered":"Milion od Katarzyny Cichopek"},"content":{"rendered":"<p><P>i liczy\u0107 na szcz\u0119scie w losowaniu 28 lutego na antenie TVP 2.<\/P><br \/>\n<P>Pomys\u0142 na komunikacj\u0119 opracowany przez agencj\u0119 Esense wykorzystuje skojarzenia z najpopularniejszym polskim serialem &#8222;M jak Mi\u0142o\u015b\u0107&#8221;. W promocji kawy MK Cafe Premium mo\u017cna wygra\u0107 &#8222;M jak milion&#8221;, czyli milion z\u0142otych.<\/P><br \/>\n<P>Agencja Esense zaproponowa\u0142a udzia\u0142 w reklamie jednej z gwiazd serialu Katarzynie Cichopek, kt\u00f3ra w spocie reklamowym gra sam\u0105 siebie. Losowanie miliona z\u0142otych odb\u0119dzie si\u0119 jako wej\u015bcie reklamowe na \u017cywo, 28 lutego na antenie TVP2. Po raz pierwszy Telewizja Polska zgodzi\u0142a si\u0119 na tak\u0105 form\u0119. Zwyci\u0119zc\u0119 wylosuje Katarzyna Cichopek.<\/P><br \/>\n<P>Kampania telewizyjna prowadzona jest g\u0142\u00f3wnie na antenie obu kana\u0142\u00f3w TVP,&nbsp; wsparta b\u0119dzie tak\u017ce kampani\u0105 prasow\u0105. <\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 firma&nbsp;Maxus.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jak wygra\u0107 milion z\u0142otych? Nale\u017cy kupi\u0107 jedno z promocyjnych opakowa\u0144 kawy MK Cafe Premium, wys\u0142a\u0107 SMS-em kod z etykiety&#8230;","protected":false},"author":1,"featured_media":81769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-81768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81768"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/81769"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}