{"id":8172,"date":"2012-02-27T11:26:03","date_gmt":"2012-02-27T10:26:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/spot-zrealizowany-w-technice-stop-motion-promuje-kredyt-w-pekao-wideo\/"},"modified":"2012-02-27T11:26:03","modified_gmt":"2012-02-27T10:26:03","slug":"spot-zrealizowany-w-technice-stop-motion-promuje-kredyt-w-pekao-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/spot-zrealizowany-w-technice-stop-motion-promuje-kredyt-w-pekao-wideo.html","title":{"rendered":"Spot, zrealizowany w technice stop motion, promuje kredyt w Pekao (wideo)"},"content":{"rendered":"<p>Obok Eurokonta Mobilnego to drugi spot zrealizowany w technice poklatkowej &#8211; stop motion, kt&oacute;ry stanowi kontynuacj\u0119 nowej platformy komunikacji. Za obie kampanie odpowiedzialna jest agencja Euro RSCG Warsaw, kt&oacute;ra w wyniku przetargu obroni\u0142a bud\u017cet klienta i zosta\u0142a wybrana jako wiod\u0105ca agencja reklamowa.<\/p>\n<p>Nowe spoty maj\u0105 przyci\u0105ga\u0107 uwag\u0119 stylistyk\u0105, prostot\u0105 oraz humorem. Za re\u017cyseri\u0119 spot&oacute;w odpowiedzialni s\u0105 Angela Kohler i Ithyle Griffiths, a realizacj\u0105 zaj\u0105\u0142 si\u0119 dom produkcyjny Dynamo.<\/p>\n<p>&#8211; Zrealizowane reklamy to wielka szansa na stworzenie wyr&oacute;\u017cniaj\u0105cej si\u0119, nowoczesnej platformy, kt&oacute;ra od\u015bwie\u017cy wizerunek banku i umo\u017cliwi dotarcie do nowych klient&oacute;w &#8211; twierdzi Ula S\u0142awi\u0144ska, dyrektor operacyjny Departamentu Komunikacji Marketingowej Banku Pekao.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania Po\u017cyczki Ekspresowej Banku Pekao.","protected":false},"author":1,"featured_media":8173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-8172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8172"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8173"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}