{"id":81710,"date":"2006-01-25T06:00:00","date_gmt":"2006-01-25T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/poezja-reklamy\/"},"modified":"2006-01-25T06:00:00","modified_gmt":"2006-01-25T05:00:00","slug":"poezja-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/poezja-reklamy.html","title":{"rendered":"Poezja reklamy"},"content":{"rendered":"<p><P>TBWALondon, agencja kt\u00f3ra przygotowa\u0142a kampani\u0119 odpowiada\u0107 b\u0119dzie r\u00f3wnie\u017c za adaptacj\u0119 reklamy w 12 krajach, w kt\u00f3rych trwa\u0107 b\u0119dzie kampania reklamowa. Bud\u017cet kampanii opiewa na kwot\u0119 15 mln Funt\u00f3w.<\/P><br \/>\n<P>Kampania skierowana jest do prawie 6 mln w\u0142a\u015bcicieli kot\u00f3w. Pierwszy spot wyemitowany zostanie w niedziel\u0119 w Wielkiej Brytanii i Austrii. Pokazywa\u0107 b\u0119dzie m\u0142odego ch\u0142opca czytaj\u0105cego wiersze dla \u015bpi\u0105cego kota. We Francuskiej wersji tej reklamy kot nazywa\u0107 si\u0119 b\u0119dzie Cacahouette. W Polsce &#8211; najprawdopodobniej Filemon.<\/P><br \/>\n<P>Przygotowane zosta\u0142y cztery wersje spotu reklamowego, sama za\u015b kampania potrwa kilka miesi\u0119cy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Whiskas postanowi\u0142 si\u0119gn\u0105\u0107 po zupe\u0142nie inne narz\u0119dza reklamy. Reklamuje si\u0119&#8230; poezj\u0105!","protected":false},"author":1,"featured_media":81711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-81710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81710"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/81711"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}