{"id":8162,"date":"2012-02-27T14:08:26","date_gmt":"2012-02-27T13:08:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/h2o-creative-dla-wodki-lubelska-trzy-zboza\/"},"modified":"2012-02-27T14:08:26","modified_gmt":"2012-02-27T13:08:26","slug":"h2o-creative-dla-wodki-lubelska-trzy-zboza","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/h2o-creative-dla-wodki-lubelska-trzy-zboza.html","title":{"rendered":"H2O Creative dla w\u00f3dki Lubelska Trzy Zbo\u017ca"},"content":{"rendered":"<p>Na przestrzeni ostatnich 3 lat agencja wprowadza\u0142a na rynek kolejne warianty smakowe z portfolio Lubelska. Tym razem lider w&oacute;dek smakowych, podj\u0105\u0142 decyzj\u0119 o wej\u015bciu w now\u0105 i trudn\u0105 kategori\u0119 w&oacute;dek czystych.<\/p>\n<p>&#8211; Trzy Zbo\u017ca to prawdziwy unikat w swojej kategorii. Tajemnic\u0105 receptury tej w&oacute;dki jest staranny dob&oacute;r trzech rodzaj&oacute;w zb&oacute;\u017c. Mocy nadaje jej pszenica i j\u0119czmie\u0144. Z kolei kukurydza sprawia, i\u017c w&oacute;dka ta ma prawdziwie \u0142agodny smak &#8211; m&oacute;wi Karolina Wr&oacute;blewska, brand manager w Stock Polska.<\/p>\n<p>Do zada\u0144 agencji nale\u017ca\u0142o opracowanie koncepcji wizerunku marki oraz kreacja samej komunikacji. W wyniku prac zespo\u0142u powsta\u0142 key visual oraz kreatywne POSM obejmuj\u0105ce kana\u0142y modern oraz traditional trade. Agencja H2O Creative by\u0142a odpowiedzialna tak\u017ce za produkcj\u0119 oraz logistyk\u0119 materia\u0142&oacute;w.<\/p>\n<p>Produkt jest dost\u0119pny w sklepach od stycznia br.<\/p>\n","protected":false},"excerpt":{"rendered":"H2O Creative odpowiada za kampani\u0119 launchow\u0105 kolejnego wariantu z portfolio Lubelska &#8211; Trzy Zbo\u017ca.","protected":false},"author":1,"featured_media":8163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[845,115],"class_list":{"0":"post-8162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-h2o-creative","9":"tag-stock-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8162"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8163"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}