{"id":8158,"date":"2012-02-27T15:42:42","date_gmt":"2012-02-27T14:42:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bauer-kupuje-olivie-od-marquarda\/"},"modified":"2012-02-27T15:42:42","modified_gmt":"2012-02-27T14:42:42","slug":"bauer-kupuje-olivie-od-marquarda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/bauer-kupuje-olivie-od-marquarda.html","title":{"rendered":"Bauer kupuje Olivi\u0119 od Marquarda"},"content":{"rendered":"<p>To ju\u017c druga w tym roku, po zakupie Naj Magazyn od G+J, inwestycja Bauera w segment poradnik&oacute;w kobiecych.<\/p>\n<p>W najbli\u017cszych tygodniach ma zosta\u0107 opracowana strategia pozycjonowania obu tytu\u0142&oacute;w na rynku poradnik&oacute;w, przede wszystkim w ramach portfolio Bauera. Tytu\u0142y przejd\u0105 tak\u017ce proces rewitalizacji wsparty dzia\u0142aniami promocyjnymi.<\/p>\n<p>&#8211; Zale\u017cy nam na stworzeniu platformy silnych i komplementarnych magazyn&oacute;w poradniczych w ramach Wydawnictwa Bauer, kt&oacute;ra obejmowa\u0142aby jak najszerszy kr\u0105g czytelniczek, a jednocze\u015bnie stanowi\u0142a unikaln\u0105 ofert\u0119 dla reklamodawc&oacute;w. Sukcesy sprzeda\u017cowe i ekonomiczne \u015awiata Kobiety, Kobiety i \u017bycie oraz Tiny utwierdzaj\u0105 nas w s\u0142uszno\u015bci obranej strategii rozwoju &#8211; powiedzia\u0142 Witold Wo\u017aniak, prezes Wydawnictwa Bauer.<\/p>\n<p><span>W listopadzie ub.r. miesi\u0119cznik Olivia sprzeda\u0142 si\u0119 w nak\u0142adzie 128 542 egz., mniej o 31,3 proc. w stosunku do listopada 2010.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Wydawnictwo Bauer kupi\u0142o prawa do wydawania tytu\u0142u Olivia od Marquard Media Polska.","protected":false},"author":1,"featured_media":8159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[60,586],"class_list":{"0":"post-8158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-bauer","9":"tag-marquard-media-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8158"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8159"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}