{"id":81273,"date":"2006-02-01T23:20:50","date_gmt":"2006-02-01T22:20:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lepsze-nastroje-w-branzy\/"},"modified":"2006-02-01T23:20:50","modified_gmt":"2006-02-01T22:20:50","slug":"lepsze-nastroje-w-branzy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lepsze-nastroje-w-branzy.html","title":{"rendered":"Lepsze nastroje w bran\u017cy"},"content":{"rendered":"<p>&#8222;Wysoki wska\u017anik, a co za tym idzie optymistyczna ocena rynku medi\u00f3w i reklamy, jest rezultatem ci\u0105gle poprawiaj\u0105cej si\u0119 sytuacji gospodarczej oraz wydarze\u0144, kt\u00f3re mia\u0142y miejsce w ci\u0105gu ostatnich miesi\u0119cy, w tym przede wszystkim &#8211; wybor\u00f3w oraz wej\u015bcia na polski rynek marki Orange. Drugi czynnik powoduj\u0105cy wzrost optymizmu badanych, to zbli\u017caj\u0105cy si\u0119 sezon \u015bwi\u0105teczny, kt\u00f3ry tradycyjnie wi\u0105\u017ce si\u0119 ze zwi\u0119kszon\u0105 aktywno\u015bci\u0105 reklamow\u0105.&#8221; &#8211; czytamy w magazynie &#8222;Brief&#8221;<\/p>\n<p>&#8211; Wed\u0142ug najnowszych bada\u0144, a\u017c 53% respondent\u00f3w uwa\u017ca, \u017ce sytuacja na rynku medi\u00f3w i reklamy nie ulegnie zmianie, a 41% twierdzi, \u017ce sytuacja ta poprawi si\u0119. Oczekiwania dalszej poprawy sytuacji w bran\u017cy wynikaj\u0105 z przekonania, \u017ce trend b\u0119dzie kontynuowany i marki b\u0119d\u0105 nadal inwestowa\u0107.&#8221; &#8211; informuje &#8222;Brief&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Koniunktura na rynku medi\u00f3w i reklamy poprawia si\u0119 &#8211; wynika z najnowszego badania BriefIndexu. Wska\u017anik nastroj\u00f3w w bran\u017cny 80,75 pkt i jest najwy\u017cszy w ci\u0105gu ostatnich dw\u00f3ch lat, od kiedy istnieje.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-81273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81273"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81273\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}