{"id":8124,"date":"2012-02-28T13:03:53","date_gmt":"2012-02-28T12:03:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jerzy-dudek-promuje-nutelle\/"},"modified":"2012-02-28T13:03:53","modified_gmt":"2012-02-28T12:03:53","slug":"jerzy-dudek-promuje-nutelle","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jerzy-dudek-promuje-nutelle.html","title":{"rendered":"Jerzy Dudek promuje Nutell\u0119"},"content":{"rendered":"<p>Twarz\u0105 kampanii reklamowej zosta\u0142 Jerzy Dudek, a sama promocja przebiega dwutorowo. Uczestnicy zbieraj\u0105 punkty z opakowa\u0144 marek Kinder, Duplo i Nutella aby zdoby\u0107 nagrod\u0119 gwarantowan\u0105 z podpisem znanego bramkarza (czapk\u0119, plecak, pi\u0142k\u0119, r\u0119kawice bramkarskie lub bramk\u0119 treningow\u0105). R&oacute;wnolegle prowadzona jest loteria, w kt&oacute;rej g\u0142&oacute;wn\u0105 nagrod\u0105 jest spotkanie z Jerzym Dudkiem i wsp&oacute;lny trening, z mo\u017cliwo\u015bci\u0105 wykonania rzutu karnego na jego bramk\u0119. Ponadto, nagrodami w loterii s\u0105: kolacja ze znanym sportowcem, wsp&oacute;lna fotografia i ekskluzywne zaproszenie na Stadion PGE Arena Gda\u0144sk.<\/p>\n<p>Do kampanii reklamowej zrealizowany zosta\u0142 spot TV. Powsta\u0142a tak\u017ce dedykowana strona internetowa www.lowcybramek.pl z interaktywn\u0105 gr\u0105, filmami treningowymi i aplikacj\u0105 logowania si\u0119 do loterii, jak r&oacute;wnie\u017c materia\u0142y POS w sklepach i opakowania produkt&oacute;w.<\/p>\n<p>Pomys\u0142odawc\u0105 promocji jest agencja reklamowa Communication Unlimited.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a promocja konsumencka &#8222;\u0141owcy Bramek 2012&#8221;, zrealizowana dla Ferrero Polska.","protected":false},"author":1,"featured_media":8125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1311,200],"class_list":{"0":"post-8124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-communication-unlimited","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8124"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8125"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}