{"id":81141,"date":"2006-02-03T20:21:08","date_gmt":"2006-02-03T19:21:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-olimpijska-cyfry\/"},"modified":"2006-02-03T20:21:08","modified_gmt":"2006-02-03T19:21:08","slug":"kampania-olimpijska-cyfry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/kampania-olimpijska-cyfry.html","title":{"rendered":"Kampania olimpijska Cyfry+"},"content":{"rendered":"<p>Kampania adresowana jest do m\u0119\u017cczyzn w wieku 25-49 lat, o przynajmniej \u015brednich dochodach, wykszta\u0142ceniu \u015brednim lub wy\u017cszym, okre\u015blanych w segmentacji psychograficznej potencjalnych abonent\u00f3w Cyfry+ jako &#8222;adventure lovers&#8221;: os\u00f3b oczekuj\u0105cych od telewizji dope\u0142nienia ich pasji dla wyj\u0105tkowych prze\u017cy\u0107, niezwyk\u0142ych odkry\u0107, intensywnych emocji i wra\u017ce\u0144, kt\u00f3rych poszukuj\u0105 w swoim \u017cyciu. <\/p>\n<p>Strategi\u0119 i kreacj\u0119 kampanii opracowa\u0142o Euro RSCG Warsaw. Planowaniem medi\u00f3w zaj\u0119\u0142asi\u0119 agencja Mediaplanning Group, a kreacj\u0105 materia\u0142\u00f3w BTL-owych do punkt\u00f3w sprzeda\u017cy agencja Adah Advertising. Spot reklamowy wyre\u017cyserowa\u0142 \u0141ukasz Ko\u015bmicki.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a strategi\u0119 i kreacj\u0119 nowej kampanii Cyfry+, zwi\u0105zanej z rozpoczynaj\u0105c\u0105 si\u0119 10 lutego zimow\u0105 olimpiad\u0105 w Turynie. 24-godzinne relacje z igrzysk b\u0119d\u0105 transmitowane na kana\u0142ach dost\u0119pnych na platformie Cyfra+, w cyfrowej jako\u015bci.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-81141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81141"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81141\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}