{"id":8104,"date":"2012-02-28T15:55:02","date_gmt":"2012-02-28T14:55:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/schulz-brand-friendly-regionalnie-dla-osm\/"},"modified":"2012-02-28T15:55:02","modified_gmt":"2012-02-28T14:55:02","slug":"schulz-brand-friendly-regionalnie-dla-osm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/schulz-brand-friendly-regionalnie-dla-osm.html","title":{"rendered":"Schulz Brand Friendly regionalnie dla OSM"},"content":{"rendered":"<p>Kampania startuje 1 marca i obejmuje billboardy, siatki wielko formatowe oraz \u015brodki komunikacji miejskiej. Schulz opracowa\u0142 r&oacute;wnie\u017c materia\u0142y BTL (teczki, katalogi, ulotki) a tak\u017ce w ramach wsp&oacute;\u0142pracy, przeprowadzi\u0142 szkolenie dla dzia\u0142u sprzeda\u017cy i obs\u0142ugi klienta.<\/p>\n<p>Kampania pozycjonuje mark\u0119 OSM Ska\u0142a jako lokalnego dostawc\u0119 \u015bwie\u017cych i naturalnych produkt&oacute;w pochodzenia mlecznego, czyli zgodnie z najistotniejszymi warto\u015bciami w tej kategorii FMCG. Strategia komunikacji buduje skojarzenia wok&oacute;\u0142 pochodzenia geograficznego marki &#8211; blisko\u015bci Ojcowskiego Parku Narodowego &#8211; znanego konsumentowi lokalnemu.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy IQ Media. Klient zosta\u0142 pozyskany w ramach dzia\u0142a\u0144 New Business.<\/p>\n","protected":false},"excerpt":{"rendered":"Schulz Brand Friendly realizuje regionaln\u0105 kampani\u0119 dla Okr\u0119gowej Sp&oacute;\u0142dzielni Mleczarskiej w Skale.","protected":false},"author":1,"featured_media":8105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[200,740],"class_list":{"0":"post-8104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-reklama","9":"tag-schulz-brand-friendly","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=8104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/8104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/8105"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=8104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=8104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}