{"id":81036,"date":"2006-02-07T06:00:00","date_gmt":"2006-02-07T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-odslona-kampanii-microsoft\/"},"modified":"2006-02-07T06:00:00","modified_gmt":"2006-02-07T05:00:00","slug":"nowa-odslona-kampanii-microsoft","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-odslona-kampanii-microsoft.html","title":{"rendered":"Nowa ods\u0142ona kampanii Microsoft"},"content":{"rendered":"<p><P>w Stanach Zjednoczonych przez McCann Erickson zaadoptowa\u0142 polski oddzia\u0142 koncernu, a zakup medi\u00f3w powierzono Universal McCann. Kampania potrwa od 1 lutego do ko\u0144ca marca br. <\/P><br \/>\n<P>Dzia\u0142ania reklamowe w Polsce s\u0105 cz\u0119\u015bci\u0105 og\u00f3lno\u015bwiatowej kampanii odbywaj\u0105cej si\u0119 w 32 krajach na 6 kontynentach. Kampania opiera\u0107 si\u0119 b\u0119dzie na promocji lokalnych inicjatyw firmy Microsoft takich jak program edukacyjny Partnerstwo dla Przysz\u0142o\u015bci, Centrum Bezpiecze\u0144stwa Microsoft czy projektu partnerskiego Inicjatywa Doradztwa Europejskiego realizowanego w ramach programu EUGA (EU Grants Advisor). <\/P><br \/>\n<P>Dzia\u0142ania w ramach kampanii zosta\u0142y zaplanowane w dw\u00f3ch stacjach telewizyjnych: TVN i TVN24. Reklamy uka\u017c\u0105 si\u0119 r\u00f3wnie\u017c w prasie, m.in. w Gazecie Wyborczej, Gazecie Prawnej, Polityce, Newsweek&#8217;u, Forbes i Harvard Business Review, a tak\u017ce portalu Onet.pl.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft rozpoczyna drugi etap kampanii wizerunkowej pod has\u0142em &quot;Tw\u00f3j potencja\u0142. Nasza pasja&quot;. Kreacj\u0119 przygotowan\u0105&#8230;","protected":false},"author":1,"featured_media":81037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-81036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=81036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/81036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/81037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=81036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=81036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=81036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}