{"id":80943,"date":"2006-02-08T06:00:00","date_gmt":"2006-02-08T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kofeina-nie-powie\/"},"modified":"2006-02-08T06:00:00","modified_gmt":"2006-02-08T05:00:00","slug":"kofeina-nie-powie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kofeina-nie-powie.html","title":{"rendered":"Kofeina nie powie"},"content":{"rendered":"<p>Za kreacj\u0119 i przygotowanie akcji odpowiada agencja reklamowa Kofeina. Kampania jest efektem d\u0142ugookresowej strategii marketingowej i dzia\u0142a\u0144 reklamowych prowadzonych wsp\u00f3lnie przez Union Investment i Kofein\u0119 od 2003 roku.<BR><BR>Kampania przyj\u0119\u0142a form\u0119 tzw. testimonials, czyli komunikat\u00f3w opartych o do\u015bwiadczenia zwyk\u0142ych ludzi. <BR><BR>Dzia\u0142ania marketingowe rozpocz\u0119\u0142y&nbsp;si\u0119 28 stycznia. Sk\u0142adaj\u0105 si\u0119 z 6 spot\u00f3w TV (5 x 15 sek. i 1 x 30 sek.), og\u0142osze\u0144 prasowych, reklam internetowych i materia\u0142\u00f3w POS. Spoty emitowane s\u0105 m.in.: w TVP1, TVP2, TVP3, TVN i TVN24. Reklama prasowa ukazuje si\u0119 w dziennikach i tygodnikach opinii (Gazeta Wyborcza&nbsp;&#8211; Gospodarka, Rzeczpospolita, Rzeczpospolita&nbsp;&#8211; Ekonomia i Rynek, Gazeta Prawna, Puls Biznesu, Newsweek, Polityka, Forum, Wprost, Przekr\u00f3j i Forbes).<BR><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a og\u00f3lnopolska kampania reklamowa Union Investment TFI SA pt. &quot;Nie powiem&quot;.","protected":false},"author":1,"featured_media":80944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80943"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80944"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}