{"id":80624,"date":"2006-02-14T22:32:26","date_gmt":"2006-02-14T21:32:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rishad-tobaccowala-w-polsce\/"},"modified":"2006-02-14T22:32:26","modified_gmt":"2006-02-14T21:32:26","slug":"rishad-tobaccowala-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/rishad-tobaccowala-w-polsce.html","title":{"rendered":"Rishad Tobaccowala w Polsce"},"content":{"rendered":"<p>Za kompleksow\u0105 organizacj\u0119 projektu dla Orange, &#8222;From advertising to messaging&#8221;, odpowiada\u0142a agencja reklamowa Afekt.<\/p>\n<p>Rishad Tobaccowala uznawany jest za czo\u0142owego my\u015bliciela ameryka\u0144skiego rynku reklamowego. Na co dzie\u0144 zwi\u0105zany jest z Starcom Next i holdingiem reklamowym Publicis Groupe Media (PGM). Swoj\u0105 wiedz\u0119 i do\u015bwiadczenie aktywnie eksponuje jako uczestnik wielu For\u00f3w Bran\u017cowych. <\/p>\n<p>Celem spotkania &#8222;From advertising to messaging&#8221; by\u0142o zwr\u00f3cenie uwagi bran\u017cy marketingowej na mo\u017cliwo\u015bci, jakie daje wykorzystanie marketingu mobilnego jako nowoczesnego narz\u0119dzia komunikacji w reklamie. Dyskusj\u0119 ekspert\u00f3w prowadzi\u0142 Rishad Tobaccowala, Iwona Kossmann &#8211; Chief Commercial Officer, Orange oraz Jakub Benke &#8211; Prezes Zarz\u0105du Domu Mediowego Starcom. Prezentowano r\u00f3wnie\u017c najnowsze trendy w<br \/>\nm-marketingu. W spotkaniu uczestniczy\u0142o oko\u0142o 200 przedstawicieli bran\u017cy marketingowej<br \/>\nz najwa\u017cniejszych firm w Polsce.<\/p>\n<p>Patronami g\u0142\u00f3wnymi spotkania byli: Samsung, Sony Ericsson, Starcom Next, Wprost. Patronat medialny obj\u0119li: Media i Marketing oraz Radio PIN.<\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek, 13 lutego na dyskusji o trendach i przysz\u0142o\u015bci marketingu mobilnego wyg\u0142osi\u0142 wyk\u0142ad Rishad Tobaccowala. Tygodnik &#8222;Time&#8221; uzna\u0142 go za jednego z pi\u0119ciu najwi\u0119kszych innowator\u00f3w marketingowych na \u015bwiecie.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-80624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80624"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80624\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}