{"id":80596,"date":"2006-02-15T06:00:00","date_gmt":"2006-02-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ile-bush-wydaje-na-reklame\/"},"modified":"2006-02-15T06:00:00","modified_gmt":"2006-02-15T05:00:00","slug":"ile-bush-wydaje-na-reklame","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ile-bush-wydaje-na-reklame.html","title":{"rendered":"Ile Bush wydaje na reklam\u0119?"},"content":{"rendered":"<p><P>Bia\u0142y Dom poda\u0142 do publicznej wiadomo\u015bci w tym tygodniu swoje wydatki na cele reklamowe i PR w ci\u0105gu ostatnich 2,5 lat. Na kwot\u0119 1,4 mld dolar\u00f3w opiewa 137 kontrakt\u00f3w zawartych z agencjami reklamowymi, 197 mln z 54 agencjami PR, 15 mln dolar\u00f3w wydatkowano na kontrakty z organizacjami mediowymi, oraz 8 kontrakt\u00f3w z indywidualnymi osobami na kwit\u0119 100 tys. dolar\u00f3w.<\/P><br \/>\n<P>W\u015br\u00f3d najchojniej wynagrodzonych agencji s\u0105:<\/P><br \/>\n<UL><br \/>\n<LI><STRONG>Leo Burnett USA<\/STRONG>&nbsp;&#8211; &nbsp;536 million\u00f3w dolar\u00f3w<br \/>\n<LI><STRONG>Campbell-Ewald<\/STRONG>&nbsp;&#8211; 194 milliony dolar\u00f3w<br \/>\n<LI><STRONG>GSD&amp;M<\/STRONG>&nbsp;&#8211; 179 million\u00f3w dolar\u00f3w<br \/>\n<LI><STRONG>JWT <\/STRONG>&#8211; 148 million\u00f3w dolar\u00f3w<br \/>\n<LI><STRONG>Frankel &amp; Co.<\/STRONG>&nbsp;&#8211; 133 milliony dolar\u00f3w<br \/>\n<LI><STRONG>Ketchum <\/STRONG>&#8211; 78 million\u00f3w dolar\u00f3w<\/LI><\/UL><\/p>\n","protected":false},"excerpt":{"rendered":"Administracja Georga W. Busha w ci\u0105gu dw\u00f3ch i p\u00f3\u0142 roku wyda\u0142a 1,62 mld dolar\u00f3w na PR i reklam\u0119 &#8211; podaje ameryka\u0144ski magazyn Advertising Age.","protected":false},"author":1,"featured_media":80597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80596"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80597"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}