{"id":80590,"date":"2006-02-15T06:00:00","date_gmt":"2006-02-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arc-wspiera-czeski-sen\/"},"modified":"2006-02-15T06:00:00","modified_gmt":"2006-02-15T05:00:00","slug":"arc-wspiera-czeski-sen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/arc-wspiera-czeski-sen.html","title":{"rendered":"ARC wspiera &quot;Czeski Sen&quot;"},"content":{"rendered":"<p><P>reklamowej czego\u015b co nie istnieje i skutkach wybuja\u0142ego konsumpcjonizmu w postkomunistycznym pa\u0144stwie. <\/P><br \/>\n<P>Tw\u00f3rcy filmu &#8211; Filip Remunda i Vit Klusak stworzyli nieistniej\u0105cy supermarket&nbsp;&#8211; &#8222;Czeski sen&#8221;. Wynaj\u0119li specjalist\u00f3w od promocji, stworzyli logo, wyemitowali reklamy telewizyjne i radiowe, wykupili 400 billlboard\u00f3w i rozdali 200 tysi\u0119cy ulotek. Na otwarcie supermarketu przysz\u0142o 4 tysi\u0105ce ludzi, kt\u00f3rzy zastali na zielonej \u0142\u0105ce tylko wielk\u0105 fasad\u0119 &#8222;hipermarketu ze sn\u00f3w&#8221;&#8230;<\/P><br \/>\n<P>&#8211; ARC Rynek i Opinia&nbsp; zdecydowa\u0142 si\u0119 na zostanie partnerem &#8222;Czeskiego Snu&#8221; bo&nbsp; film ten dotyka istotnych problem\u00f3w zwi\u0105zanych z etyk\u0105 dzia\u0142a\u0144 marketingowych &#8211; w tym r\u00f3wnie\u017c i bada\u0144 rynkowych&nbsp;&#8211; m\u00f3wi dr Adam Czarnecki, wiceprezes ARC Rynek i Opinia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Instytut Badawczy ARC Rynek i Opinia jest partnerem dokumentu &quot;Czeski sen&quot;,  filmu o psychologicznej manipulacji, kampanii&#8230;","protected":false},"author":1,"featured_media":80591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-80590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80590"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80591"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}