{"id":80565,"date":"2006-02-15T06:00:00","date_gmt":"2006-02-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-osmiu-pancernych-i-dwa-psy\/"},"modified":"2006-02-15T06:00:00","modified_gmt":"2006-02-15T05:00:00","slug":"heyah-osmiu-pancernych-i-dwa-psy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heyah-osmiu-pancernych-i-dwa-psy.html","title":{"rendered":"Heyah: o\u015bmiu pancernych i dwa psy"},"content":{"rendered":"<p><P>Od 15 lutego u\u017cytkownicy Heyah mog\u0105 otrzyma\u0107 w prezencie podwojenie warto\u015b\u0107 do\u0142adowania konta. Do prezentacji oferty wykorzystano now\u0105 kreacj\u0119, w kt\u00f3rej pojawiaj\u0105 si\u0119 motywy i postacie z serialu &#8222;Czterej pancerni i pies&#8221;. <\/P><br \/>\n<P>Nowy 15-sekundowy spot b\u0119dzie mo\u017cna obejrze\u0107 od \u015brody 15 lutego w og\u00f3lnopolskich stacjach telewizyjnych (TVP, TVN, Polsat, TV4) oraz innych stacjach, takich jak MTV, VIVA, TVN Turbo. W tym samym czasie rozpocznie si\u0119 kampania w prasie. Obejmie ona dzienniki og\u00f3lnopolskie i lokalne, dodatki do dziennik\u00f3w, tygodniki i dwutygodniki. <\/P><br \/>\n<P>W radiu prezentowana b\u0119dzie w stacjach og\u00f3lnopolskich, takich jak RMF FM, Radio ZET, Radiostacja. W internecie elementy kampanii pojawi\u0105 si\u0119 na portalach i stronach tematycznych popularnych w\u015br\u00f3d m\u0142odzie\u017cy. Obok outdooru (billboardy, citylighty), wykorzystane zostan\u0105 tak\u017ce formy ambientowe w kinach, szko\u0142ach \u015brednich i wy\u017cszych, pubach i kafejkach internetowych. <\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja G7, za kreacj\u0105 internetow\u0105 odpowiada agencja Engine, planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 nowa kampania Heyah, kt\u00f3ra komunikuje now\u0105 ofert\u0119 o nazwie &quot;\u0141adujemy Podw\u00f3jnie&quot;.","protected":false},"author":1,"featured_media":80566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80565"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80566"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}