{"id":80536,"date":"2006-02-16T01:18:33","date_gmt":"2006-02-16T00:18:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kawa-illy-w-portfolio-po-prostu-pr\/"},"modified":"2006-02-16T01:18:33","modified_gmt":"2006-02-16T00:18:33","slug":"kawa-illy-w-portfolio-po-prostu-pr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/kawa-illy-w-portfolio-po-prostu-pr.html","title":{"rendered":"Kawa illy  w portfolio Po Prostu PR"},"content":{"rendered":"<p>Dzia\u0142ania agencji b\u0119d\u0105 koncetrowa\u0142y si\u0119 g\u0142\u00f3wnie na media relations z magazynami lifestylowymi, kobiecymi, bran\u017cowymi, a tak\u017ce dekoracji wn\u0119trz.<br \/>\nPlanowane akcje skierowane do dziennikarzy cz\u0119sto b\u0119d\u0105 wykorzystywa\u0142y elementy zabawy i rozrywki. Przerwa na illy ma prze\u0142ama\u0107 codzienn\u0105 rutyn\u0119. <\/p>\n<p>illy to wysokojako\u015bciowa kawa nale\u017c\u0105ca do kategorii premium, 100% arabica. Produkowana jest przez w\u0142oski koncern illycaffe&#8217; od 1933 r. Atrybutem marki<br \/>\njest czerwony kwadrat sygnowany nazw\u0105 illy. To jedna z najpopularniejszych marek we W\u0142oszech, kt\u00f3ra w rankingu znajomo\u015bci marek przeprowadzonym pod<br \/>\nkoniec 2005r. znalaz\u0142a si\u0119 na III pozycji. Przez &#8222;kawoszy&#8221; uznawana jest za jedn\u0105 z najlepszych kaw na \u015bwiecie. W Polsce illy dost\u0119pna jest od 1992 roku. Od trzech lat jej jedynym dystrybutorem jest firma North Coast. Oryginaln\u0105, w\u0142osk\u0105 illy  mo\u017cna kupi\u0107 m.in. w delikatesach Bomi, supermarketach Albert, Minieuropa, Piotr i Pawe\u0142 oraz hipermarkatach Tesco,<br \/>\na tak\u017ce zdegustowa\u0107 w najlepszych restauracjach i kawiarniach.<\/p>\n","protected":false},"excerpt":{"rendered":"PO PROSTU PR powierzono kreowanie wizerunku kawy illy w Polsce. G\u0142\u00f3wnym zadaniem agencji jest zwi\u0119kszenie znajomo\u015bci marki w grupach\nopiniotw\u00f3rczych.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-80536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80536"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80536\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}