{"id":80533,"date":"2006-02-16T01:25:28","date_gmt":"2006-02-16T00:25:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-teraz-po-269-zl\/"},"modified":"2006-02-16T01:25:28","modified_gmt":"2006-02-16T00:25:28","slug":"carlsberg-teraz-po-269-zl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-teraz-po-269-zl.html","title":{"rendered":"Carlsberg teraz po 2,69 z\u0142"},"content":{"rendered":"<p>&#8222;Carlsberg to piwo o bardzo wsp\u00f3\u0142czesnym charakterze, pe\u0142ne dynamiki i \u017cycia,  uto\u017csamiaj\u0105ce cechy i warto\u015bci takie jak otwarto\u015b\u0107 na \u015bwiat, przyja\u017a\u0144, ch\u0119\u0107 wsp\u00f3lnego prze\u017cywania rado\u015bci, poczucie humoru. Od 2002 roku sprzeda\u017c tej marki w Polsce wzros\u0142a ponad dziesi\u0119ciokrotnie. Chc\u0105c utrzyma\u0107 dotychczasow\u0105 dynamik\u0119 wzrostu, uznali\u015bmy, \u017ce nadszed\u0142 odpowiedni moment na to, by marka ta sta\u0142a si\u0119 dost\u0119pna dla szerszego ni\u017c dotychczas grona konsument\u00f3w. Obni\u017cyli\u015bmy zatem cen\u0119 piwa Carlsberg, nie zmieniaj\u0105c jego jako\u015bci ani warto\u015bci jakie marka ta ze sob\u0105 niesie. Spodziewamy si\u0119, \u017ce nasi konsumenci przyjm\u0105 t\u0119 decyzj\u0119 z du\u017cym entuzjazmem.&#8221; &#8211; powiedzia\u0142 Wojciech \u017babi\u0144ski, Senior Brand Manager marki Carlsberg.<\/p>\n<p>Zmian\u0119 ceny wespr\u0105 dzia\u0142ania ATL i BTL, oparte o has\u0142o &#8222;Nowa cena! 2,69 z\u0142 &#8211; samo wpada do siatki&#8221;. Obni\u017cka cen jest ju\u017c komunikowana na butelkach i puszkach 0,5l. Dodatkowo wsparta zosta\u0142a materia\u0142ami promocyjnymi w punktach sprzeda\u017cy, takimi jak m.in. plakaty, standy, wobblery oraz bilonownice. Ruszy\u0142a r\u00f3wnie\u017c nowa ods\u0142ona strony www marki na www.carlsberg.pl. Od marca przekaz o nowej cenie pojawi si\u0119 tak\u017ce w reklamie telewizyjnej.  <\/p>\n","protected":false},"excerpt":{"rendered":"Carlsberg, jedna z najlepiej rozpoznawanych marek piwa na \u015bwiecie, ma w Polsce now\u0105 cen\u0119: 2,69 z\u0142 za p\u00f3\u0142litrow\u0105 butelk\u0119 lub puszk\u0119.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80533\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}