{"id":80352,"date":"2006-02-20T06:00:00","date_gmt":"2006-02-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nike-przypomina-o-wartosciach\/"},"modified":"2006-02-20T06:00:00","modified_gmt":"2006-02-20T05:00:00","slug":"nike-przypomina-o-wartosciach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nike-przypomina-o-wartosciach.html","title":{"rendered":"Nike przypomina o warto\u015bciach"},"content":{"rendered":"

Kampania „Joga Bonito” wystartowa\u0142a w internecie, gdzie w niedziel\u0119 12 lutego wyemitowano pierwszy film reklamowy. W filmie Eric Cantona, by\u0142y zawodnik, wdziera si\u0119 do sportowego studia telewizyjnego w Niemczech, opanowuje je i uruchamia kana\u0142 transmituj\u0105cy jego w\u0142asny manifest pi\u0142karskich warto\u015bci – takich jak honor, serce do gry, wspania\u0142a technika, rado\u015b\u0107 i duch sportowej rywalizacji.<\/P>
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Tw\u00f3rcami spotu s\u0105 Nike i agencja Wieden& Kennedy Amsterdam, za\u015b re\u017cyserem Ulf Johansson. W Polsce emitowane b\u0119d\u0105 spoty telewizyjne o d\u0142ugo\u015bci 90 i 60 sekund. Kampania obejmie og\u00f3lnopolskie stacje telewizyjne – TVP, Polsat, TVN i niszowe – MTV, VIVA, Extreme Sport, Polsat Sport, Canal+, za\u015b zako\u0144czy si\u0119 pod koniec marca. Opr\u00f3cz tego, na witrynie www.nikefootball.com<\/A>, b\u0119dzie mo\u017cna obejrze\u0107 dwuip\u00f3\u0142minutow\u0105 wersj\u0119 reklamy. <\/P>
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W Polsce kampania internetowa rozpoczyna si\u0119 20 lutego i opiera si\u0119 na wsp\u00f3\u0142pracy z portalem o2.pl. Kreacje internetowe prezentowane b\u0119d\u0105 na komunikatorze Tlen, m\u0142odzie\u017cowym serwisie relaz oraz w inboxie pocztowym. Planowane s\u0105 r\u00f3wnie\u017c dzia\u0142ania z zakresu guerilla marketingu. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Nike w Polsce – MindShare Polska. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"19 lutego br. oficjalnie rozpocz\u0119\u0142a si\u0119 nowa kampania Nike "Joga Bonito" zwi\u0105zana z sezonem pi\u0142karskim wiosna-lato 2006.","protected":false},"author":1,"featured_media":80353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80352"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80353"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}