{"id":80275,"date":"2006-02-21T06:00:00","date_gmt":"2006-02-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwawarszawa-w-wiosennej-kampanii-michelin\/"},"modified":"2006-02-21T06:00:00","modified_gmt":"2006-02-21T05:00:00","slug":"tbwawarszawa-w-wiosennej-kampanii-michelin","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwawarszawa-w-wiosennej-kampanii-michelin.html","title":{"rendered":"TBWAWarszawa w wiosennej kampanii Michelin"},"content":{"rendered":"<p><P>layout prasowy, adwertorial oraz spot radiowy. W nowej kampanii, w wyniku zmiany strategii komunikacyjnej, pojawia si\u0119 po raz pierwszy charakterystyczny ludzik Michelin. Kampania reklamowa przebiega pod has\u0142em &#8222;Lepsza Mobilno\u015b\u0107&#8221;. <\/P><br \/>\n<P>Kampania rozpocznie si\u0119 og\u0142oszeniami w prasie motoryzacyjnej oraz w dodatkach motoryzacyjnych do gazet codziennych. Od marca kampania obecna b\u0119dzie tak\u017ce w telewizji. Kampania potrwa do ko\u0144ca kwietnia br. Spot radiowy zostanie tak\u017ce wykorzystany w lokalnych kampaniach Partner\u00f3w handlowych Michelin Polska S.A. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Mediaedge:cia.<\/P><br \/>\n<P>TBWAWarszawa jest r\u00f3wnie\u017c odpowiedzialna za przygotowanie adaptacji nowej kampanii Michelin w Estonii, Litwie oraz \u0141otwie. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"TBWAWarszawa przygotowa\u0142a adaptacj\u0119 wiosennej kampanii opon Michelin. Agencja zaadoptowa\u0142a spot telewizyjny&#8230;","protected":false},"author":1,"featured_media":80276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-80275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80275"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80276"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}