{"id":80170,"date":"2006-02-23T06:00:00","date_gmt":"2006-02-23T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cel-utrzymac-pozycje-gazety-wyborczej\/"},"modified":"2006-02-23T06:00:00","modified_gmt":"2006-02-23T05:00:00","slug":"cel-utrzymac-pozycje-gazety-wyborczej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/cel-utrzymac-pozycje-gazety-wyborczej.html","title":{"rendered":"Cel: utrzyma\u0107 pozycj\u0119 Gazety Wyborczej"},"content":{"rendered":"<p><P>&#8211; Firma planuje wzrost nak\u0142ad\u00f3w, by broni\u0107 pozycji dziennika na rynku gazet opiniotw\u00f3rczych, na kt\u00f3rym maj\u0105 przyby\u0107 dwa tytu\u0142y &#8211; poinformowa\u0142a prezes Agory Wanda Rapaczy\u0144ska. Na rynku gazet opiniotw\u00f3rczych maj\u0105 si\u0119 pojawi\u0107 w tym roku dwa tytu\u0142y, dziennik Axela Springera i Micha\u0142a So\u0142owowa.<\/P><br \/>\n<P>W 2005 r. ca\u0142kowite koszty dzia\u0142a\u0144 promocyjnych i marketingowych w grupie Agory wynios\u0142y 158 mln z\u0142 i stanowi\u0142y oko\u0142o 13 proc. sprzeda\u017cy Grupy.<\/P><br \/>\n<P>W samym IV kwartale 2005 roku koszty promocji i marketingu wynios\u0142y 62 mln z\u0142, z czego 24 mln z\u0142 zosta\u0142o przeznaczonych na start dziennika Nowy Dzie\u0144, kt\u00f3ry Agora postanowi\u0142a jednak zamkn\u0105\u0107. Ostatni numer tej gazety uka\u017ce si\u0119 w dniu dzisiejszym.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agora mo\u017ce zwi\u0119kszy\u0107 w tym roku wydatki na promocj\u0119 Gazety Wyborczej o 15-25 proc. z oko\u0142o 60 mln z\u0142 przeznaczanych dotychczas rocznie &#8211; poinformowa\u0142a sp\u00f3\u0142ka w specjalnym komunikacie.","protected":false},"author":1,"featured_media":80171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-80170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=80170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/80170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/80171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=80170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=80170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=80170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}