{"id":79912,"date":"2006-03-01T06:00:00","date_gmt":"2006-03-01T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lotnicza-kampania\/"},"modified":"2006-03-01T06:00:00","modified_gmt":"2006-03-01T05:00:00","slug":"lotnicza-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lotnicza-kampania.html","title":{"rendered":"LOTnicza kampania"},"content":{"rendered":"<p>Jej zadaniem b\u0119dzie promocja programu lojalno\u015bciowego &#8222;LOT dla Firm&#8221;. Kampania potrwa do ko\u0144ca kwietnia br. Obejmie pras\u0119, internet, radio i telewizj\u0119.<BR><BR>Celem kampanii dotycz\u0105cej programu &#8222;LOT dla Firm&#8221; jest poinformowanie klient\u00f3w o zmianach w programie, nowych atrakcyjnych nagrodach i sposobie ich zdobywania. Grup\u0119 docelow\u0105 stanowi\u0105 przedstawiciele ma\u0142ych i \u015brednich przedsi\u0119biorstw. <BR><BR>Z pocz\u0105tkiem marca rusza kampania w internecie (g\u0142\u00f3wne portale) i radio (advertorial w Radiu PIN) oraz telewizji (og\u0142oszenie p\u0142atne w TVN24). Dodatkowo dla obecnych i potencjalnych klient\u00f3w programu &#8222;LOT dla Firm&#8221;, Gruppa66 Ogilvy przygotowa\u0142a mailing.<BR><BR>Media zaplanowa\u0142 i kupi\u0142 dom mediowy Zenith Optimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania przygotowana przez agencj\u0119 Gruppa66 Ogilvy dla PLL LOT.","protected":false},"author":1,"featured_media":79913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79912"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79913"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}