{"id":7982,"date":"2012-03-04T18:11:41","date_gmt":"2012-03-04T17:11:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/itaka-na-stronach-404-onetu\/"},"modified":"2012-03-04T18:11:41","modified_gmt":"2012-03-04T17:11:41","slug":"itaka-na-stronach-404-onetu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/itaka-na-stronach-404-onetu.html","title":{"rendered":"ITAKA\u00a0na stronach 404 Onetu"},"content":{"rendered":"<p>jako platformy komunikacyjne, na kt&oacute;rych przez najbli\u017csze 2 miesi\u0105ce pojawia\u0107 si\u0119 b\u0119d\u0105 fotografie os&oacute;b zaginionych.<\/p>\n<p>Internetowa kampania wykorzystuje strony 404, kt&oacute;re wy\u015bwietlaj\u0105 si\u0119, gdy internauta nie znajduje poszukiwanej przez siebie strony. Zastosowano tutaj skojarzenie nieodnalezionej strony z osobami zaginionymi, poszukiwanymi przez Fundacj\u0119 ITAKA.<\/p>\n<p>&#8211; Fundacja ITAKA poprzez t\u0119 kampani\u0119 chce zwr&oacute;ci\u0107 uwag\u0119 na problem zagini\u0119\u0107 w Polsce oraz zach\u0119ci\u0107 internaut&oacute;w do wsparcia naszych dzia\u0142a\u0144 &#8211; wyja\u015bnia Anna Dziurka, prezes fundacji. Internauci od dawna wspieraj\u0105 nasze dzia\u0142ania poszukiwawcze. Kluczowe dla poszukiwa\u0144 jest jak najszybsze rozpowszechnienie wizerunku osoby zaginionej, co umo\u017cliwia internet &#8211; dodaje Dziurka.<\/p>\n<p>Pomys\u0142odawc\u0105 i realizatorem kampanii jest agencja Max Weber<\/p>\n","protected":false},"excerpt":{"rendered":"Onet wspiera Fundacj\u0119 ITAKA w poszukiwaniach os&oacute;b zaginionych. W kampanii wykorzystano m.in. strony 404 Onetu i Zumi.pl&#8230;","protected":false},"author":1,"featured_media":7983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[851,132],"class_list":{"0":"post-7982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-itaka","9":"tag-onet-pl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7982"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7983"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}