{"id":79762,"date":"2006-03-03T06:00:00","date_gmt":"2006-03-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-zadba-o-rozwoj-herbapolu\/"},"modified":"2006-03-03T06:00:00","modified_gmt":"2006-03-03T05:00:00","slug":"mccann-zadba-o-rozwoj-herbapolu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mccann-zadba-o-rozwoj-herbapolu.html","title":{"rendered":"McCann zadba o rozw\u00f3j Herbapolu"},"content":{"rendered":"<p><P>Wsp\u00f3\u0142praca z agencj\u0105 McCann Erickson dotyczy\u0142a wyznaczenia podstawowej kompetencji marki korporacyjnej, opracowania jej warto\u015bci i osobowo\u015bci, racjonalizacji portfela produkt\u00f3w i marek produktowych oraz przyj\u0119cia jednolitych zasad brandingu w poszczeg\u00f3lnych segmentach rynkowych. <\/P><br \/>\n<P>Przygotowany zosta\u0142 wst\u0119pny plan dzia\u0142a\u0144 komunikacyjnych na najbli\u017csze lata. W trakcie prac wykorzystano narz\u0119dzia strategiczne sieci McCann Erickson, sk\u0142adaj\u0105ce si\u0119 na tzw. Demand Chain.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja McCann Erickson Polska opracowa\u0142a dla Herbapolu Lublin SA strategi\u0119 dalszego rozwoju marki.","protected":false},"author":1,"featured_media":79763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-79762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79762"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79763"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}