{"id":79675,"date":"2006-03-06T06:00:00","date_gmt":"2006-03-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lech-odpowiednio-dopasowany\/"},"modified":"2006-03-06T06:00:00","modified_gmt":"2006-03-06T05:00:00","slug":"lech-odpowiednio-dopasowany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/lech-odpowiednio-dopasowany.html","title":{"rendered":"Lech odpowiednio dopasowany"},"content":{"rendered":"<p><P>jest wzmocnienie wizerunku piwa Lech jako marki, b\u0119d\u0105cej elementem stylu \u017cycia konsument\u00f3w. <\/P><br \/>\n<P>Wszystkie reklamy zaprojektowano tak, by dopasowa\u0107 je do charakterystyki magazynu, w kt\u00f3rym zostan\u0105 opublikowane. Zdanuem Agnieszki Murawi\u0144skiej, account managera Publicis, layouty s\u0105 tak zaprojektowane, by przypomina\u0142y kolejne fotostory w magazynie, a nie jeszcze jedn\u0105 reklam\u0119. Og\u0142oszenia pojawi\u0105 si\u0119 w 16 magazynach, takich jak Playboy, Film czy Fluid. <\/P><br \/>\n<P>Media na potrzeby kampanii zaplanowa\u0142 dom mediowy Macroscope OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Publicis przygotowa\u0142a dla marki Lech kampani\u0119 wizerunkow\u0105 pod has\u0142em &quot;Lech. B\u0119dzie si\u0119 dzia\u0142o&quot;. Celem kampanii&#8230;","protected":false},"author":1,"featured_media":79676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-79675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79675"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79676"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}