{"id":79642,"date":"2006-03-06T06:00:00","date_gmt":"2006-03-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pop-po-relaunchu\/"},"modified":"2006-03-06T06:00:00","modified_gmt":"2006-03-06T05:00:00","slug":"pop-po-relaunchu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pop-po-relaunchu.html","title":{"rendered":"POP po relaunchu"},"content":{"rendered":"

Kampania pod has\u0142em „POP generacja” jest relaunchem marki, wprowadzaj\u0105cym now\u0105 identyfikacj\u0119 wizualn\u0105 brandu.<\/P>
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POP pozostaje autonomiczn\u0105 mark\u0105, adresowan\u0105 do grupy docelowej 15-25 lat, cho\u0107 ja\u015bniej ni\u017c do tej pory komunikuje swoje zwi\u0105zki z Orange. Nowa identyfikacja wykorzystuje kolorystyk\u0119 Orange (kolory pomara\u0144czowy, czarny i bia\u0142y). Niezmienny pozostaje kr\u00f3j logotypu POP, ale na sta\u0142e towarzyszy mu znak Orange.<\/P>
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Nowa kampania to przede wszystkim film, kt\u00f3ry emitowany b\u0119dzie w telewizji i kinach. Komunikowany benefit produktowy to promocyjny pakiet umo\u017cliwiaj\u0105cy wysy\u0142anie SMS\u00f3w za 1 grosz.<\/P>
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Kampania b\u0119dzie prowadzona w telewizji (TVP, TVN, TVN7, Polsat, Discovery, Animal Planet, MTV, Viva, 4FunTV), kinach, internecie (m.in. na Onet.pl i WP.pl) oraz na outdoorze, indoorowych no\u015bnikach wielkoformatowych (m.in. w centrach handlowych i warszawskim metrze). Materia\u0142y reklamowe (ulotki, standy, coblery oraz interaktywne formy prezentowane na monitorach komputer\u00f3w) pojawi\u0105 si\u0119 r\u00f3wnie\u017c w kafejkach internetowych. Media planowa\u0142 i zakupi\u0142 dom mediowy Initiative Media.<\/P>
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Kampani\u0119 wspiera\u0107 b\u0119d\u0105 w punktach sprzeda\u017cy materia\u0142y POS. R\u00f3wnocze\u015bnie z kampani\u0105 rusza r\u00f3wnie\u017c nowy serwis informacyjny marki pod adresem www.orange.pl\/pop<\/A>.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Na pocz\u0105tku marca ruszy\u0142a kampania POP, pre paidowej marki Orange, przygotowana przez agencj\u0119 Testardo Red Cell.","protected":false},"author":1,"featured_media":79643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79642"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79643"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}