{"id":7948,"date":"2012-03-05T16:50:07","date_gmt":"2012-03-05T15:50:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/goldensubmarine-odswieza-wizerunek-marki-amica\/"},"modified":"2012-03-05T16:50:07","modified_gmt":"2012-03-05T15:50:07","slug":"goldensubmarine-odswieza-wizerunek-marki-amica","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/goldensubmarine-odswieza-wizerunek-marki-amica.html","title":{"rendered":"GoldenSubmarine od\u015bwie\u017ca wizerunek marki Amica"},"content":{"rendered":"<p>Przygotowanie do uruchomienia dzia\u0142a\u0144 s\u0105 ju\u017c na uko\u0144czeniu i wkr&oacute;tce b\u0119dzie mo\u017cna zobaczy\u0107 ich efekty.<\/p>\n<p>Pierwszym etapem akcji by\u0142 casting prowadz\u0105cego specjalny program, kt&oacute;ry w odcinkach b\u0119dzie emitowany w dedykowanym serwisie internetowym. Internauci, kt&oacute;rzy nie boj\u0105 si\u0119 kamery, nowinek technologicznych i lubi\u0105 eksperymentowa\u0107 w kuchni, zg\u0142aszali swoje kandydatury pod adresem www.towlasnieja.pl. Ch\u0119tni musieli przes\u0142a\u0107 zdj\u0119cie oraz kr&oacute;tki film (do 60 sekund), w kt&oacute;rym opowiadali o sobie i pr&oacute;bowali przekona\u0107 jury, \u017ce to w\u0142a\u015bnie oni powinni poprowadzi\u0107 program.<\/p>\n<p>Do castingu zg\u0142osi\u0142o si\u0119 blisko siedemdziesi\u0105t os&oacute;b. Spo\u015br&oacute;d nich wybrano trzy, kt&oacute;re wezm\u0105 udzia\u0142 w programie i b\u0119d\u0105 mia\u0142y mo\u017cliwo\u015b\u0107 zaprezentowa\u0107 produkty Amiki internautom.<\/p>\n<p>Agencja odpowiada za strategi\u0119 i realizacj\u0119 akcji, w ramach kt&oacute;rej tworzy serwis internetowy z wykorzystaniem materia\u0142&oacute;w wideo oraz jego kampani\u0119 promocyjn\u0105.<\/p>\n<p>Program jest elementem budowy od\u015bwie\u017conego wizerunku marki Amica.<\/p>\n","protected":false},"excerpt":{"rendered":"GoldenSubmarine w drodze przetargu zosta\u0142a wybrana przez Amike do realizacji nowego projektu promocyjnego.","protected":false},"author":1,"featured_media":7949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[922,113],"class_list":{"0":"post-7948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-amica","9":"tag-goldensubmarine","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7948"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7949"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}