{"id":7936,"date":"2012-03-05T18:14:42","date_gmt":"2012-03-05T17:14:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-nowa-kampania-reklamowa-piwa-lomza\/"},"modified":"2012-03-05T18:14:42","modified_gmt":"2012-03-05T17:14:42","slug":"rusza-nowa-kampania-reklamowa-piwa-lomza","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-nowa-kampania-reklamowa-piwa-lomza.html","title":{"rendered":"Rusza nowa kampania reklamowa piwa \u0141om\u017ca"},"content":{"rendered":"<p>W kampanii wykorzystane b\u0119d\u0105 wiod\u0105ce stacje: Polsat, TVN i TVP oraz stacje o mniejszym zasi\u0119gu: TV4 i TVN7. Reklamy piwa \u0141om\u017ca b\u0119dzie mo\u017cna zobaczy\u0107 tak\u017ce w popularnych kana\u0142ach informacyjnych i tematycznych.<\/p>\n<p>W kolejnych miesi\u0105cach kampanii telewizyjnej towarzyszy\u0107 b\u0119dzie silna kampania outdoorowa oraz reklama w internecie. Opr&oacute;cz kreacji wizerunkowych pojawi\u0105 si\u0119 te\u017c dzia\u0142ania wspieraj\u0105ce nowe warianty produktowe piwa \u0141om\u017ca.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Testardo Gram. Wsp&oacute;\u0142autorem strategii kampanii jest firma doradcza Touch Ideas. Za planowanie i zakup medi&oacute;w odpowiada Starlink. Za produkcj\u0119 TV odpowiada Alwernia Studios. Re\u017cyser spotu jest Bartek Cierlica.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"5 marca emisje dw&oacute;ch nowych spot&oacute;w telewizyjnych rozpoczn\u0105 tegoroczne dzia\u0142ania reklamowe piwa z \u0141om\u017cy.","protected":false},"author":1,"featured_media":7937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-7936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7936"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7937"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}