{"id":79309,"date":"2006-03-13T06:00:00","date_gmt":"2006-03-13T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/naga-kampania-reserved\/"},"modified":"2006-03-13T06:00:00","modified_gmt":"2006-03-13T05:00:00","slug":"naga-kampania-reserved","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/naga-kampania-reserved.html","title":{"rendered":"Naga kampania Reserved"},"content":{"rendered":"

Przedmiotem kampanii jest wprowadzona przez Reserved kolekcja jeansowa. Zdaniem Mariusza Kozaka-Zagozdy, dyrektora marketingu LPP, pierwszego dnia po pojawieniu si\u0119 reklam w Warszawie pojawi\u0142y si\u0119 telefony i listy z protestami. Obrazy z kampanii Reserved Jeans mo\u017cna zobaczy\u0107 na stronie internetowej marki.

Kampania potrwa miesi\u0105c. Layouty reklamowe pojawi\u0105 si\u0119 na witrynach i we wn\u0119trzach sklep\u00f3w w ca\u0142ej sieci. Kampania b\u0119dzie wsparta dodatkowo promocj\u0105 w internecie, w prasie og\u00f3lnopolskiej oraz lokalnej, na no\u015bnikach outdoorowych oraz materia\u0142ach drukowanych dystrybuowanych poprzez salony.<\/P>
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Specjalnie na potrzeby kampanii od\u015bwie\u017cono serwis www.re-reserved.com<\/A>, prezentuj\u0105cy najnowsz\u0105 kolekcj\u0119. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W ubieg\u0142y czwartek ruszy\u0142a nowa kampania reklamowa marki Reserved. Zdj\u0119cia wykorzystane w kampanii wywo\u0142a\u0142y ju\u017c pierwsze kontrowersje.","protected":false},"author":1,"featured_media":79310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79309"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79310"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}