{"id":79210,"date":"2006-03-15T06:00:00","date_gmt":"2006-03-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/trzy-instytuty-zainteresowane-badaniem-radio-track\/"},"modified":"2006-03-15T06:00:00","modified_gmt":"2006-03-15T05:00:00","slug":"trzy-instytuty-zainteresowane-badaniem-radio-track","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/trzy-instytuty-zainteresowane-badaniem-radio-track.html","title":{"rendered":"Trzy instytuty zainteresowane badaniem Radio Track"},"content":{"rendered":"<p><P>od przysz\u0142ego roku&nbsp;badania Radio Track metod\u0105 pasywn\u0105.<\/P><br \/>\n<P>Podczas ostatniego posiedzenia finansuj\u0105cego badania Komitetu Bada\u0144 Radiowych (w czwartek i pi\u0105tek) zaprezentowane zosta\u0142y oferty instytut\u00f3w.&nbsp;&#8211; Teraz ka\u017cdy z cz\u0142onk\u00f3w KBR-u b\u0119dzie indywidualnie rozwa\u017ca\u0142 wady i zalety ka\u017cdej oferty&nbsp;&#8211; m\u00f3wi Micha\u0142 Gubera, cz\u0142onek KBR-u z ramienia Eurozetu.&nbsp;&#8211; Dopiero po szczeg\u00f3\u0142owej analizie zadecydujemy, czy od przysz\u0142ego roku metodologia zostanie zmieniona na pasywn\u0105&nbsp;&#8211; dodaje.<\/P><br \/>\n<P>Wyb\u00f3r metodologii oraz instytutu powinien nast\u0105pi\u0107 jeszcze w tym p\u00f3\u0142roczu. Obecnie badania prowadzi MillwardBrown SMG\/KRC. Jest to badanie dwu\u017ar\u00f3d\u0142owe: realizowane metod\u0105 CATI (wywiad\u00f3w telefonicznych) oraz dzienniczkowe, prowadzone dwa razy w roku. Metodologia pasywna, kt\u00f3rej wprowadzenie rozwa\u017ca KBR, polega na zastosowaniu urz\u0105dze\u0144 rejestruj\u0105cych, kt\u00f3rej stacji w danym momencie s\u0142ucha badany.<\/P><br \/>\n<P>W sk\u0142ad Komitetu Bada\u0144 Radiowych wchodz\u0105: Eurozet, Broker FM SA, Agora SA, Agencja Reklamowa Wawa i Time.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Trzy instytuty badawcze: MillwardBrown SMG\/KRC, GfK Polonia i TNS OBOP s\u0105 zainteresowane realizowaniem&#8230;","protected":false},"author":1,"featured_media":79211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[174,1824],"class_list":{"0":"post-79210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-eurozet","9":"tag-gfk-polonia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79210"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79211"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}