{"id":79124,"date":"2006-03-16T06:00:00","date_gmt":"2006-03-16T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfra-dla-calej-rodziny\/"},"modified":"2006-03-16T06:00:00","modified_gmt":"2006-03-16T05:00:00","slug":"cyfra-dla-calej-rodziny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfra-dla-calej-rodziny.html","title":{"rendered":"Cyfra+ dla ca\u0142ej rodziny"},"content":{"rendered":"<p><P>realizowana jest w oparciu o nowe spoty reklamowe: telewizyjny i radiowy oraz og\u0142oszenia prasowe i materia\u0142y BTL.<\/P><br \/>\n<P>W kampanii opr\u00f3cz reklamy telewizyjnej wykorzystano spoty radiowe oraz og\u0142oszenia prasowe w mediach og\u00f3lnopolskich oraz wybranych regionalnych, a tak\u017ce materia\u0142y BTL komunikuj\u0105ce specjaln\u0105 ofert\u0119 promocyjn\u0105 na zakup Cyfry+.<\/P><br \/>\n<P>Kampania b\u0119dzie obecna m.in. w TVP1, TVP2, TVP3, TVN, Radiu Zet, RMF FM, Tr\u00f3jce, Gazecie Wyborczej i Fakcie. Kampania potrwa do 14 kwietnia.<\/P><br \/>\n<P>Cz\u0119\u015b\u0107 prezentuj\u0105c\u0105 ofert\u0119 programow\u0105 Cyfry+ w spocie telewizyjnym przygotowa\u0142 zesp\u00f3\u0142 autopromocji Canal+. Planowaniem medi\u00f3w zaj\u0119\u0142a si\u0119 agencja Mediaplanning Group, a kreacj\u0105 materia\u0142\u00f3w BTL do punkt\u00f3w sprzeda\u017cy &#8211; agencja Adah Advertising. Strategi\u0119 i kreacj\u0119 kampanii przygotowa\u0142a agencja Euro RSCG Warsaw. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania Cyfry+, promuj\u0105ca ofert\u0119 program\u00f3w dla ca\u0142ej rodziny. Kampania pod has\u0142em &quot;Cyfra+ w zasi\u0119gu r\u0119ki&quot;&#8230;","protected":false},"author":1,"featured_media":79125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79124"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79125"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}