{"id":79074,"date":"2006-03-17T06:00:00","date_gmt":"2006-03-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/puls-biznesu-zrodlem-wlasciwych-decyzji\/"},"modified":"2006-03-17T06:00:00","modified_gmt":"2006-03-17T05:00:00","slug":"puls-biznesu-zrodlem-wlasciwych-decyzji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/puls-biznesu-zrodlem-wlasciwych-decyzji.html","title":{"rendered":"Puls Biznesu \u017ar\u00f3d\u0142em w\u0142a\u015bciwych decyzji"},"content":{"rendered":"<p><P>przygotowa\u0142a agencja Saatchi &amp; Saatchi, media zaplanowa\u0142 Starcom. <\/P><br \/>\n<P>W kampanii wykorzystane zostan\u0105 r\u00f3\u017cne rozwi\u0105zania odwo\u0142uj\u0105ce si\u0119 do jednej idei kreatywnej: &#8222;Puls Biznesu jest \u017ar\u00f3d\u0142em w\u0142a\u015bciwych decyzji&#8221;. To nowe has\u0142o dziennika od najbli\u017cszego poniedzia\u0142ku stanie si\u0119 integraln\u0105 cz\u0119\u015bci\u0105 winiety tytu\u0142u.<\/P><br \/>\n<P>Adresatami dzia\u0142a\u0144 promocyjnych s\u0105 osoby aktywne zawodowo, mieszkaj\u0105ce w miastach powy\u017cej 50 tys. os\u00f3b, kt\u00f3re na rynek pracy wkroczy\u0142y po 1989 roku.<\/P><br \/>\n<P>Kampania b\u0119dzie mia\u0142a charakter wizerunkowy, obejmie swoim zasi\u0119giem telewizj\u0119 (m.in. TVP1, TVP2, TVP3, TVN, TVN24, Polsat, Discovery oraz inne stacje tematyczne), outdoor (no\u015bniki 6&#215;3 Cityboard Media oraz no\u015bniki 8&#215;4 Gigaboard), radio (RMF FM, Radio Zet, Radio PiN, TOK FM i inne), internet (Onet.pl, Interia.pl, Wirtualna Polska oraz serwisy tematyczne), magazyny (m.in. Manager Magazine, Harvard Business Review Forbes, Ozon, CFO, CMO, CEO, Sukces, Warsaw Business Journal i inne). <\/P><br \/>\n<P>Dzia\u0142ania promocyjne potrwaj\u0105 co najmniej do ko\u0144ca czerwca br. Bud\u017cet kampanii szacowany jest na kilka milion\u00f3w z\u0142otych.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"16 marca rozpocz\u0119\u0142a si\u0119 kampania reklamowa Pulsu Biznesu. Rozwi\u0105zania kreatywne wykorzystywane w dzia\u0142aniach&#8230;","protected":false},"author":1,"featured_media":79075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79074"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79075"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}