{"id":79070,"date":"2006-03-17T06:00:00","date_gmt":"2006-03-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/relaunch-tvn-style-na-wiosne\/"},"modified":"2006-03-17T06:00:00","modified_gmt":"2006-03-17T05:00:00","slug":"relaunch-tvn-style-na-wiosne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/relaunch-tvn-style-na-wiosne.html","title":{"rendered":"Relaunch TVN Style na wiosn\u0119"},"content":{"rendered":"<p><P>\u015bwiadomo\u015bci marki oraz zbudowanie wizerunku TVN Style jako kobiecej telewizji o poradniczym charakterze. <\/P><br \/>\n<P>Dzia\u0142ania komunikacyjne, kt\u00f3re rozpoczn\u0105 si\u0119 w kwietniu, b\u0119d\u0105 tak\u017ce wspiera\u0107 wprowadzenie wiosennej ram\u00f3wki, opartej na wielu nowo\u015bciach. Media wykorzystane w kampanii to przede wszystkim prasa i outdoor. Relaunch stacji b\u0119dzie tak\u017ce wspierany dzia\u0142aniami z zakresu Public Relations. <\/P><br \/>\n<P>R\u00f3wnocze\u015bnie zosta\u0142 rozstrzygni\u0119ty przetarg na obs\u0142ug\u0119 tej kampanii. W przetargu wzi\u0119\u0142y udzia\u0142 4 agencje: DDB Warszawa, Lowe GGK, Just i Wunderman. Wygra\u0142a agencja reklamowa Just, kt\u00f3ra ju\u017c wcze\u015bniej pracowa\u0142a dla TVN Style przy wprowadzeniu stacji na rynek jesieni\u0105 2004 roku. Za zakup medi\u00f3w odpowiada dom mediowy Mediaedge.cia. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"TVN Style planuje wiosenn\u0105 kampani\u0119 marketingow\u0105 w zwi\u0105zku z relunchem stacji. Kampania ma na celu zwi\u0119kszenie&#8230;","protected":false},"author":1,"featured_media":79071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-79070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79070"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/79071"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}